Articles Tagged ‘targeting’
Tracking, targeting and programmatic: The great online ad debate
The ACA’s Global Marketing Conference played host to a lively debate on whether new technology in the online ad industry is truly a positive step.
Mobile targeting: Where’s the line between cool and creepy?
Mobile ads served through public wi-fi and digital OOH are nothing new. But as technology improves and ad options increase, how much can scare consumers off?
