Articles Tagged ‘Taxi’
MiC’s Nice List: Best of 2014
From Kraft’s adorable shift in strategy to an anti-littering PSA that got yanked, the editorial team at MiC and strategy pick their favourite campaigns from the last 12 months.
Ad Week: Making the case for a new model of planning
Mark Tomblin, CSO of Taxi, on why agencies need to update a model that hasn’t changed in 50 years to keep up with consumers.
Canada up for six Media Lions in Cannes
The Cannes shortlists for Outdoor, Media, Mobile and Press are out, with zero mention of Canadian work in the latter category.
Deadline extended for AToMiC Awards entries
Submissions for the awards, which celebrate breakthrough ideas in advertising, media, content and technology are being accepted until Friday, Feb. 7.
Canadian Tire makes an ice truck
The company took the saying “as cold as ice” to the next level with a new campaign that centred around the Bridgestone NHL Winter Classic.
Execs brave the cold, sleep outside for Covenant House
Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.
Boston Pizza calls out festive fakers
The restaurant is launching its first mass media campaign to promote its gift cards with a series of digital and TV spots.
Voboc tries to find the words
The Quebec-based cancer organization has launched a new campaign that shows actual reactions to a stranger telling them he has cancer.
Canadian Tire cleans up the party
The retailer is promoting its new line of Mastercraft power tools with a TV-heavy buy.
Canadian Tire partners with Cake Boss
The retailer is promoting the launch of a new bakeware line with TLC star Buddy Valastro through a multi-platform campaign.
Capital One ends the pain
The credit card company is focusing on Promoted Tweets for the first time in its new campaign for the Aspire Travel World Mastercard.
Spotted! Deep ‘n Delicious goes on tour
McCain Foods is visiting four family-oriented destinations this summer in support of its iconic cake reboot.
Kraft Dinner makes guilt feel good
The Kraft Foods Canada brand has launched its first major Quebec campaign in 12 years, using OOH ads and transit shelter vending machines.
Boston Pizza releases the Pizzaburger
Promotion of the new product (a burger in a pizza), will be focused on dads through TV spots that launch next week.
Cossette Media announces top brass changes
Mike Rumble takes over from Terry Horton as managing director in Toronto.
