Articles Tagged ‘TBWA’


Sport Chek takes mobile-first approach to Rio

The retailer has made Facebook the first screen for its Olympic campaign.


Nissan builds on 2014′s viral Shark Week win

The automotive brand has returned as the lead sponsor of Discovery’s most popular programming week of the year with a branded content play.


Infiniti ‘discovers’ branded video

The car brand is reaching outside of its regular promotion strategy with Canada Undiscovered, a new series on Blue Ant’s Oasis and Travel+Escape channels.


Omnicom outpaces yearly growth in second quarter

The global media group’s second quarter results include double-digit increases in advertising and net income.


Discovery’s fishy stunt

The media co has revealed the truth about a Shark Week promotional video that had people thinking twice about swimming in Lake Ontario.

Nissan Rogue screen shot - angry snowmen

Nissan Rogue spots leverage lousy winter weather

The new TV campaign with media from OMD Canada comes on the heels of blizzards and ice storms, and promotes a winter hero.


Infiniti creates a between-screen conversation

The car co launched a one-day multi-screen execution with Microsoft that allowed consumers to connect their mobile phones to desktop ad units.

Nissan pop-up 2

Nissan rolls out a pop-up dealership

The carmaker is bringing its “My Nissan My Choice Sales Event” to Ontario this weekend, allowing visitors to test-drive Nissan vehicles and win prizes.

Mukerjea headshot

Gatorade kicks off hockey summit

PepsiCo’s Shirley Mukerjea discusses how the summit fits into the brand’s long-term strategy to tie itself to the sport.


Nissan’s holographic showroom

The car co takes a page from Minority Report to offer consumers a high-tech glimpse at its new models.

Nissan mobile showroom

Nissan’s virtual showroom hits the mobile space

The auto brand has optimized its online sales area to be accessed on mobile devices, and will be promoting it with a YouTube takeover next month.


Spotted! Nissan Canada lights up the sky

The car co used a 3D holographic water show to help launch its 2013 Altima on Canada Day.

Yellow Tail

Yellow Tail makes music

The Australian brand is attempting to create a mass orchestra with symphony pieces composed by people playing with their wine bottles.


Visa sets off a social cheer for athletes

The brand has created an application that asks Olympic fans to cheer for Visa sponsored athletes on Facebook.


Visa shares your playoff pain

The credit card co launches a TV and digital campaign for those whose favourite NHL teams didn’t quite make the cut.