Articles Tagged ‘Telus’
McDonald’s and Tims’ charity campaigns dominate radio ads: AdEase
QSRs and furniture stores consistently ranked high across major Canadian cities.
IKEA, Telus and Toyota rise to the top: AdEase Radio
QSRs and furniture stores dominate category rankings during the week of April 21 to 27.
IKEA and Toyota return to the top of AdEase radio ranking
On the category front, grocery stores and supermarkets ranked high on the list.
Telus focuses on digital video for “Better” campaign
The brand’s latest campaign encourages Canadians to donate to the company’s scholarship program through a sweepstakes.
The house hippo returns for Media Literacy Week
Many of the major tech companies are sponsoring the week of educational events.
Telus expands its EnContinu+ streamer
The service includes two new bundles with access to Club illico, Netflix and Prime Video.
ATN nabs Canadian rights to OTT streaming platform Sony LIV
The Indian streamer will premiere its content on Telus.
Telus chooses Magnite ad server and streaming SSP
The technology will enhance the telecom’s connected TV offering, FAST channel and online video ad inventory.
Telus inks deal with Vevo to be its ad rep in Canada
The online music video network reaches 10 million Canadians per month.
Telus bundles popular VOD platforms in Stream+ offering
The package will now offer Netflix, Disney+ and Prime Video under two new tiers, one of which includes ad-supported versions of the services.
The value of local media from the perspective of marketers
Dentsu’s Sarah Thompson and the CMDC’s Shannon Lewis ask brand leaders why local media is important for their marketing investments and the industry’s transformation.
Telus brings Carat, Rethink and Hogarth onto its agency roster
Carat replaces Cossette on media strategy, while also handling digital transformation efforts through an “extended workbench” model.
Media assignment among series of new Telus RFPs
The telco will continue to work with The&Partnership and Cossette, but wants to bring on new partners to meet increased demand for creative and strategic work.
Sponsors pull Hockey Canada support for upcoming season
Tim Hortons, Scotiabank, Telus and GM have all continued to pressure the organization to commit to cultural change, with Canadian Tire pulling its support permanently.
More sponsors pause support of Hockey Canada
Chevrolet, Telus and Canadian Tire have joined Scotiabank in withdrawing support of the upcoming World Junior tournament.
