Articles Tagged ‘Telus’
Cord cutting slows for Shaw, but not for most competitors
Telus saw subscriber gains for the year, and Boon Dog’s latest study shows a 20% overall drop in cord-cutting. But most cable providers still saw increased customer losses.
Telus’s cord cutter pitch features a famous unboxer
A big-name tech influencer spearheads the telco’s offering to cord cutters in Western Canada.
Telus renews Hockey Canada sponsorship
The telco will continue to hold title sponsorship of the Canadian National Midget Championship, along with integration into the World Junior Championship.
The&Partnership, Cossette strike partnership on Telus
The as-yet-to-be-named unit will integrate media, digital, creative and more, baking on what it says is an increased demand for multidisciplinary agencies.
Cord-cutting hit a record high in 2016: report
But those who have cut the cord still only account for a small percentage of the total market, according to a report from Boon Dog.
Telus takes on VIs for ‘bonus’ advertising: CRTC hearings
The telco accused vertically integrated services, specifically Bell, of freezing out Telus when it comes to soft news.
Starcom’s strategic nab: Mike Rumble
The media exec has moved over to the Publicis agency as head of strategy.
Blog: Addressing TV’s addressability
PHD Canada’s Rob Young makes a case for increased addressability in TV but acknowledges that Canadian media cos may not be ready yet.
Darren Entwistle takes back the reins at Telus
Joe Natale leaves the position of president and CEO of the company after he took over the job from Entwistle (pictured) in May 2014.
Bell Media revenue down in Q2
Ad revenues are down for the company’s media business, but parent co BCE posted a 25% increase in profit.
CBC taps new director of marketing
Catherine Patry is joining the pubcaster following nearly eight years at Telus.
CRTC rules for Rogers Media in GamePlus app complaint
The regulator said Rogers’ subscriber-only hockey game camera angles do not breach anti-competition rules for exclusive content.
MiC’s Nice List: Best of 2014
From Kraft’s adorable shift in strategy to an anti-littering PSA that got yanked, the editorial team at MiC and strategy pick their favourite campaigns from the last 12 months.
Montreal’s subway system is going online
A partnership between Bell, Rogers, Telus and Videotron is bringing a wireless network to the transit service, starting with the downtown area.
Telus to offer Project Latte streamer on Optik TV
The phone giant recently told the CRTC it didn’t like Rogers Media and Shaw Media keeping Shomi for its own subscribers. So it’s offering Bell Media’s rival SVOD to its own TV customers.
