Articles Tagged ‘The Bachelor Canada’
How Two Oceans’ sponsorship switch-up paid off
With budget challenges and unsatisfying results from OOH, the brand found its niche in a reality show.
The Bachelor Canada announces first sponsors
Three brands will sponsor the new season of the female-targeted reality show, which has moved to W from City.
W commissions The Bachelor Canada
After two seasons on Roger’s owned City, the reality series ran is headed to the Corus-owned specialty.
What’s working, what’s gone, what’s next: mid-season TV
How are networks faring, and what do they have in store for mid-season?
City’s digital proposal for The Bachelor Canada
The reality dating show has added new sponsors like Michael Hill Jeweller, which had Bachelor Tim Warmels “proposing” at Burlington Mall.
Rogers Media unveils 2014-15 schedule
The broadcaster rolled out new US dramas, comedies and reality series to advertisers, as well as Canadian content such as Package Deal (pictured).
CTV, City plan second seasons of Canadian reality TV
The networks hope to replicate the successes of The Amazing Race Canada and The Bachelor Canada, and are looking for brand partnerships.
Corus reveals fall slates for CosmoTV and OWN
New series for Cosmo include the dating game show Baggage (pictured), while the true-crime documentary series Addicted to the Life joins OWN’s lineup.
Astral TVPlus heats up its summer sked
The media co is offering advertisers traditional 30-second spots and custom executions, as well as sponsorship opportunities around Karv l’anti-gala!
Rogers greenlights The Bachelor Canada for season two
After becoming a solid ratings-earner for Citytv during its first season, more roses will be handed out in 2014.
The Bachelor Canada adds an app
The multi-platform extension from Rogers Media lets users participate in bachelor Brad Smith’s search for love.
Citytv triggers a social promotion for The Bachelor Canada
The Rogers Media-owned channel is doing its part to reach viewers already chatting about the series with the launch of a social media app.
The Bachelor Canada gets a set of sponsors
The Citytv reality show will see integrations from Colgate-Palmolive, Coty, Energizer and Kraft this fall.
Citytv gunning for number two nationally: Pelley
The media co will be simulcasting New Girl and The Middle across all platforms as part of one CPM buy this fall.
Citytv laughing all the way to the Upfronts
Rogers Media is betting on comedy for fall 2012 as it returned from the Los Angeles screenings with nine new sitcoms and only four new U.S. network dramas.
