Articles Tagged ‘The Globe and Mail’
Comic series features stories of Indigenous travel in Alberta
Indigenous Tourism Alberta (ITA), Explore Edmonton and Tourism Calgary partnering with Globe Content Studio to boost visitors.
Canada’s 2025 Young Lions winners revealed
Each Gold-winning team will compete in The Cannes Lions International Festival of Creativity in June.
The Globe goes big on OOH and Reddit to tackle misinformation
The outlet is lighting up Toronto with 90-Foot billboard campaign, supported for the first time by Reddit ads.
Canadian news organizations sue OpenAI together
The lawsuit addresses the issue of content scraping and the use of content without permission or compensation.
Media News: Wealthsimple launches lifestyle rewards program
Meanwhile Snapchat unveils upgrades to its UX features.
Why the Globe and Mail and Via Rail are comparing audience data
Working with Optable, the companies are combining reader and traveler data to create more targeted campaigns.
Monday Moves: New chief commercial officer at The Trade Desk, and more
MiQ, Spark Foundry and The Globe and Mail are also promoting and adding to their management teams.
The Globe and Mail sells Sophi to U.S. analytics firm
Mather Economics will integrate the AI platform into its suite of data and consulting services for publishers.
Andrew Saunders named president and CEO of The Globe and Mail
The media company’s chief revenue officer will succeed Phillip Crawley, who will retire at the end of August.
Tourism boards help publish the Globe’s first story in Cree syllabics
Working with agency Initiative, the branded content campaign aimed to generate national interest in three destinations.
Media Roundtable, Part 2: Working better, together
Experts weigh in on innovation, the importance of collaborating on data and creative, and the win-win opportunity of investing in local media.
The Globe and Mail is using video to reach finance-conscious Canadians
A new campaign uses a multichannel approach that recognizes the changing way people engage with video content.
Globe launches content program to close the gender gap
Visa is among the nine companies supporting The Globe Women’s Collective, which examines the opportunities and challenges women face in the workplace.
The Globe and Mail: The quality of conversation
Optimizing client campaigns using the nimbleness of programmatic
Sponsored
Programmatic Forum: How robust first-party data cuts cookies out of the mix
The Globe and Mail’s evolved ad platform delivers targeting effectiveness via context and engagement solutions unique to its platform
