Articles Tagged ‘The Globe and Mail’
The Globe and Mail, Reader’s Digest hold strong at the top for Vividata
The quarterly ranking found that newspapers, even in print, still reach tens of millions of Canadians every week.
Canadian Young Lions winners announced
A total of 10 Canadian media and creative employees, as well as marketers, will travel to Cannes in June to compete among the top from around the globe.
Stop making rubbish ads and know your numbers: BCON Expo takeaways
From media leads and marketers pleading to keep your TV spot off Facebook to the future of influencer relationships, the top tips from this year’s deep dive into the world of branded content.
One wild escalator ride
How Canadian publications are using sophisticated targeting and engagement techniques to retain and win more valuable readers.
Globe and Mail looks to cut costs
The company is offering a round of voluntary severance packages to employees as print revenues continue to decline.
Canadian Young Lions finalists revealed
The gold winners will be announced at the CMDC Conference on April 26.
Data dive: Canada’s digital-print divides
Infographic: Newspaper readers are starting to skew digital, while magazine readers still love to flip a printed page.
Canadian wins at the Pearl Awards
Globe Edge, Rogers Media and Spafax win honours for their work at the New York-based content marketing event.
BCE sells its stake in the Globe and Mail
BCE has sold its 15% equity position in The Globe and Mail to The Woodbridge Company.
Globe’s Q&A campaign aims to up engagement
The paper is asking readers to put forward the questions they want answered across its platforms.
Checking in on Globe Native
Cynthia Young, the Globe‘s director of advertising products and innovation, on what’s been working and what’s not in the program’s first six months.
The Globe and Mail hires new head of sales
Robert Jenkyn takes on the new role of managing director of national advertising.
The Globe’s native expansion
After launching in beta this spring, the national newspaper has expanded its native advertising program to all sections aside from the homepage.
Globe Style refreshes for fall
The paper’s weekend fashion and lifestyle section has tweaked its look as it rolls out new options for advertisers to stand out in a crowded environment.
The Globe golden for custom content
The paper’s custom content team earned five awards and four honorable mentions at this year’s Content Marketing Awards, the most of any Canadian company.
