Articles Tagged ‘The Score’
TheScore’s next play: competitive video gaming
The company is breaking ground on a new market with the eSports app, which launches this week with Subway as its first Canadian sponsor.
Reebok takes over hockey on The Score
The sports news platform will be writing custom content for native ads promoting the brand around its NHL coverage.
Juice jumps into the native game
Company CEO Neil Sweeney on its partnership with Twitter’s MoPub, and why it makes sense for his team to get into the native space.
Honda’s hockey plans
The automaker has partnered with the NHL and The Score to reach hockey fans through the remainder of the season and playoffs.
The Score’s March Madness plans
The sports app and news service introduces new mobile features and sponsors specifically for the NCAA tournament running March 18 to April 7.
The Score rolls out new personalized Feed
Benjie Levy, president and COO at the company, on its new app update, which will allow The Score to start including additional native advertising options.
Rogers Media unveils Sportsnet 360
The new channel, formerly The Score, will launch on Canada Day with an MLB match-up and the new show Blue Jays Xpress.
Rogers execs on why they’re serious about comedy
Jack Tomik and Malcolm Dunlop talk new ad options, building brands and going after comedy-loving younger demos.
CRTC approves The Score change of ownership
The regulator did reject a bid by the broadcaster to direct benefits package expenditures to a Sportsnet Winter Games initiative.
Rogers asks CRTC to change up The Score
The media co wants to alter headline news breaks on the channel and slightly increase the amount of analysis and long-form programming.
Sportsnet continues growth
Scott Moore tells MiC why the brand purchased the Grand Slam of Curling, and what’s next for its new events division.
Gillette Drafted gets social for season four
The P&G brand is adding in layers of audience engagement and a Drafted Boot Camp on the new season of the show, which airs on The Score.
The Score launches The Project
The show about a sports bucket list launches Nov. 8 with ad opps available.
Score Media swings to fourth quarter loss despite record revenue
The Canadian sports broadcaster pointed to revenue gains from traditional TV and digital platform business.
The Score to air martial arts program
The network will broadcast Muay Thai Premier League events and its doc series geared toward males ages 18 to 49.
