Articles Tagged ‘The Social’


Bell Media takes content-led approach with Fantastic Beasts

Partnerships director Laird White explains why it went so broad with its plan.


ICYMI: Changes at CTV News, Twitter’s interactive GIFs

In case you missed it: CTV News’ Ottawa bureau chief is heading to the Globe, The Social is going to the Grey Cup and Twitter has added interactive GIFs.


Shop The Neighbourhood brings back familiar faces

The Yellow Pages group enters its third year of partnering with Bell Media on an all-Canada cross-platform buy.


Will yogurt lovers check in two times daily for Danone?

The revived Activia Challenge is focused on deeper engagement and features social-savvy spokespeople to help it break out in a populated market.

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Wendy’s Canada to launch web series

“Girlfriends at Wendy’s Eating Salad and Talking About Stuff” debuts March 24 and is promoted in partnership with CTV’s The Social.


CTV rolls out Academy Awards coverage details

The Bell Media station will have Oscar-themed content leading up to the awards, with two new eTalk specials and themed content also on The Social and The Marilyn Denis Show.


CTV orders new seasons of The Social and The Marilyn Denis Show

The Canadian TV shows will have new episodes appearing on Bell Media channels this fall.

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Walmart’s fly(er) pyjama party

The retailer, with help from Mindshare and JWT, has outfitted 100 pyjamas with its latest flyers for distribution on The Social


CTV announces Amazing Race Canada after-show special

Mike Cosentino, SVP of programming for CTV Networks, tells MiC about the special, which will be hosted by the cast of The Social.


The Social partners with Walmart

Launching on Sept. 2, the show will air weekdays at 1 p.m. on CTV and kick off with a year-long sponsorship deal with the retailer.


CTV adds Bethenny to daytime schedule

The syndicated talk show will also air on E! Canada, and be made available on CTV’s mobile and online apps.


CTV orders The Social for fall daytime TV

Hosts Melissa Grelo, Lainey Lui, Cynthia Loyst and Traci Melchor will discuss the day’s headlines and celebrity news, and interact with viewers in real-time via social media platforms.