Articles Tagged ‘The Weather Network’


The Weather Network finds the silver lining

A Brighter Day focuses on good news when Canadians need it the most.

EF Go Ahead

EF Go Ahead Tours taps Pelmorex for TV content program

The travel company is aiming to grow its Canadian reach with a multi-platform content program across The Weather Network on TV, social and digital.


Despite data play, video remains key for Pelmorex

A new campaign promotes deeper user engagement to keep the Weather Network’s video offering strong.


Simon Jennings heading to Pelmorex Media

The La Presse sales lead is moving to the new position of CRO at The Weather Network’s owner.


CBC News and The Weather Network sign content deal

Weather Network personalities will appear on CBC news programs while CBC content will air on the channel.

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Spotted! Jack Astor’s launches an extreme patio season

The restaurant is running a “real-time” trip giveaway, as well as a full slate of summer promotions to get Torontonians onto its patios and keep them there.

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The Weather Network launches on connected TV

Videos, personalized forecasts and enhanced weather content are available on the new offering from Pelmorex Media.


The Weather Network adds a storm sponsorship

With winter officially starting next week, the Pelmorex Media company has added Storm Watch sponsorships to its roster, with MTD Products taking the first spot.


The Weather Network partners with Juice Mobile

The sales team at the media co will sell its mobile and tablet inventory in partnership with Juice Mobile’s Nectar platform.


The Weather Network launches a fashion event

Pelmorex Media’s SVP of sales, Paula Presley, tells MiC about the industry event, which aims to target lifestyle brands by showcasing the link between weather and fashion.

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Amanda Ploughman named VP marketing at Shaw Media

The former MediaCom and Pelmorex Media CEO’s new oversight includes both the company’s specialty and conventional channels.

Summer 6 Pack (1)

Muskoka Brewery wants to know your summer vice

The company has launched an Instagram contest for its seasonal brew, Summer Weiss, and has partnered with The Weather Network.

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Ron Close replaces Pierre Morrissette as Pelmorex Media CEO

The Weather Network parent company announced Wednesday that founder Morrissette will remain executive chairman of the board.


Spotted! The Weather Network blooms into the new season

The channel promoted its Spring Outlook with a tulip-filled billboard on Monday morning.