Articles Tagged ‘theScore’

kitKatInTheQueue

Kit Kat dives into eSports with theScore

The Nestle brand is sponsoring a segment within a series on theScore interviewing eSports personalities about what they do in their downtime.

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Revenue and sessions up for theScore

The mobile media company attributed growth to a number of sponsorship deals including a lucrative deal with Chevrolet.

BudSmoke

ICYMI: History buzzes with Bud Dynasty, jobs saved at Vancouver Sun

In case you missed it: A banner year for The Walrus and L’Actualité, a new feature on Facebook messenger and new agreement for the Vancouver Sun.

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Canadian Club gets in on March Madness action with theScore

The whisky brand is using the contest as an opportunity to engage with its core demographic of millennial males.

Sugar Bear

Sugar Crisp cozies up to e-sports

With no campaigns in market since 2013, the cereal brand is now partnering with TheScore, sponsoring content on its e-sports vertical.

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Monthly users down, but sessions and ad rev up for theScore

The Toronto-based sports media company has noted a $1.5 million year-over-year increase in its ad revenue, with most coming from south of the border.

7-Eleven gaming partnership The Score

7-Eleven e-spies opportunity in eSports

The chain convenience store is looking to grow traffic to its downtown locations during the tournament at the Air Canada Centre.

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Botting the live sports landscape

TheScore has gone live with a bot that gives its users all the updates they want while also settling private arguments.

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TheScore breaks news with Miller-sponsored OOH

A sponsored-content partnership between companies sees real-time breaking news on transit shelters in Toronto.

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TheScore kicks off new football season

How the app has updated ad units to coincide with the launch of the NFL season.

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TheScore sees user boom in Q3

Founder and CEO John Levy on when he expects the company to turn a profit.

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TheScore posts Q2 loss but sees revenue up sharply

The loss takes into account a $1.7 million one-time charge for the company’s Q2, alongside advertising revenue up 78% year-over-year.

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TheScore gets ‘Furious’ over March Madness

Universal Pictures Canada is one of the brands on board for the sports app’s NCAA tournament coverage, using it as a launch pad for the upcoming Furious 7 film.

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Why Subway is sponsoring an e-sports app

Details on the audience data that led the QSR to quickly hop on board as exclusive sponsor for the launch of theScore’s competitive video gaming app.

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The Score sees third-quarter growth

The mobile sports app company also announced a restructuring of its leadership team.