Articles Tagged ‘thinktv’
Bell Media officially launches Addressable TV
ATV gives brands the ability to provide a more personalized ad experience to specific households and devices.
The household TV set still grabs the most viewing time
VAM data also shows the average Quebecer spends roughly 9 more hours with TV weekly than someone from Ontario.
Broadcaster VOD ads grab more attention than other digital platforms
Research from Global TV Group shows that commonly held ideas about digital video ads might not be true for broadcaster-owned streamers.
Which advertisers get the most brand lift from TV ads?
A study by ThinkTV found QSRs, automakers and financial brands got a boost in some hard-to-move metrics.
Thinktv’s Kathy Gardner announces her retirement
The organization’s VP of media insights has had a major impact on measurement and data over her 38 years in the industry.
DTC brands find success in TV: study
Four-year study shows that DTC brands continue to reap traffic-driving benefits of TV even when not on the air.
Do Canadians consume media the way we think?
Research from Ipsos Canada finds those in the industry consume media differently than the general public, and it may be shading their assumptions.
Broadcasters join forces on advanced audience segments
The new initiative will allow advertisers to plan targeted campaigns with granular segments that translate across every broadcaster.
What Canadians are getting out of TV (and what they want)
Staying informed is important, according to a study by ThinkTV and Ipsos, but what Canadians really want is to relax and feel positive.
Four lessons in media Mark Ritson brought to Toronto
Are all CPMs created equal? Is ROI everything? Ritson’s short answer is no. Read his long answers below.
Digital-first turns up the volume on TV ad spend
A new report from the Video Advertising Bureau shows how ad dollars from digital disruptors are being funnelled into traditional TV.
Unpacking your consumption assumptions: study
Those in the media industry may overestimate how much on-demand and SVOD people are actually watching.
TV ads more entertaining, even for millennials: study
A new Ipsos study commissioned by ThinkTV shows that TV ads outperform digital on a few key metrics, but trust in ads could be improved.
Does your ad match the platform?
Brainsights and thinktv partnered to discover how to achieve the highest attention levels.
Canadians more likely to watch video ads on TV: study
According to a study from Thinktv and Nlogic, consumers are least likely to view video ads on their phones.
