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Behind the Buy: Maple Leaf Foods’ media blitz leverages ‘Made in Canada’
Fuse led the media buying, which included DOOH, social networks and news media.
April 14, 2025 -
Jolt adds OOH charger location and expands team in Canada
The DOOH and EV charging network has opened a new location in Mississauga.
April 14, 2025 -
How Canada’s broadcasters are responding to trade tensions
CBC, Bell and Corus on how they’re programming content around the recent surge in Canadian patriotism.
April 10, 2025 -
KD’s media mix highlights customer’s ravenous hunger
The brand’s latest campaign includes a major OOH buy and a new creative approach to connect with its audience.
April 8, 2025 -
TikTok ban delayed for second time
Execs from Involved Media and Cairns Oneil weigh in the recent ban delay and one of its potential suitors.
April 7, 2025
Industry News: Rogers partners with TIFF, Kantar Media sold to H.I.G.
The TIFF partnership will extend through 2027.
In a TIFF: How Peroni brought the taste of Italy to fans
During last week’s festival, the brand opened a Mediterranean-inspired space with samples of three of its beers.
In a TIFF: Intrepid Travel’s pop-up hopes to reach a new audience
The brand is looking to increase visibility outside of the travel industry with film activation.
In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival
At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.
Rogers named the new lead sponsor of TIFF
The telecom giant is stepping in after the festival and Bell ended their 28-year-long relationship.
RBC, TIFF respond to petition to end partnership
The petition has more than 200 signatories, including high-profile names such as Mark Ruffalo and Joaquin Phoenix.
Genesis Motors joins TIFF partner lineup
The brand will have its electric vehicles on display and will be transporting VIPs around the city during the film festival.
Pinterest signs on as partner for TIFF
The social platform will create a content hub focused on both red carpet and behind-the-scenes inspiration.
Bell reportedly ending TIFF sponsorship
The company has said it is looking to cut costs amid a challenging economic and regulatory environment.
Peroni signs on as TIFF’s official beer sponsor
The Italian brewer will activate its sponsorship with the House of Peroni open house and a red carpet lounge.
TikTok becomes a TIFF partner for the first time
The collaboration includes a filmmaking competition focused on the platform’s recently launched AR creation hub.
Bulgari signs major sponsorship deal with TIFF
The three-year deal comes as the high-end jeweler looks to expand its Canadian presence.
Why Visa keeps coming back to TIFF
In addition to balancing its sponsorship portfolio, a second year of a hybrid events has had unexpected benefits for the brand.
RBC keeps up its presence at TIFF
The bank’s 14th year as a sponsor includes once again running a drive-in theatre and integrations with its music program.
Bud Light tries a new strategy to support its documentary
Promoting the acclaimed documentary about women DJs required a “fundamentally different” approach in terms of target and platform.
