Articles Tagged ‘Tik Tok’

Why major events call for cross-platform campaigns

On short-form video platforms, repurposed TV ads work better than creator-led ads: Study

Ontario court denies Meta et al’s move to dismiss school board’s lawsuit

The suit alleges social media interferes with the mental health and educational aspirations of students.

Hands pointing to a laptop screen

Both Meltwater and Brandwatch up their partnerships with TikTok

Both media intelligence suites have integrated the social platform’s new Mentions and Discovery API.

Canadians trust brand employees over influencers: report

The the Leger DGTL 2025 study covers social media behaviours and preferences of different generational cohorts.

Pinterest hires new VP global agency sales from TikTok

Soniya Monga also worked in similar roles at Snap, Microsoft and Linkedin.

Spotted! Air Miles Carousel of Dreams

CGI brings Carousel of Dreams to life at the Queen Street Subway Station in Toronto.

TikTok becomes a TIFF partner for the first time

The collaboration includes a filmmaking competition focused on the platform’s recently launched AR creation hub.

Vanessa Craft talks TikTok

Elle Canada’s former editor joined the social video platform to bring more people to the table, expanding their audiences and her own.