Articles Tagged ‘Tim Hughes’

The value of the 2024 Olympic Games, according to media buyers

Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.

Who will be watching the Summer Olympics?

Media in Canada looks at the expected audience interest for this year’s Games.

Murdoch integrates SickKids into holiday special

The series’ first brand integration is a charitable partnership with the 140-year-old institution.

Up all night to get ratings?

Checking in with broadcast and media execs on the current value of overnight ratings and the changes that need to be made to the system.