Articles Tagged ‘topspot’
Spotted! What’s going on inside Stella Artois’ tent?
Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.
In the jury room with… Media Experts’ Penny Stevens
Stop worrying about what work to enter in Cannes, it’s how you enter that matters, says this year’s Media judge.
Spotted! McDonald’s starts a McFlurry frenzy
The QSR kicked off celebrations for the dessert by hosting a celebration in the New Brunswick city where it was born.
Much Digital Studios goes live, reveals talent
The youth brand’s move into the MCN space launches with 13 Canadian YouTubers on the roster.
Spotted! Nike’s ‘moving’ OOH campaign
Nike is inspiring Toronto women to get active as summer approaches with a new OOH campaign in the city.
Spotted! Disney’s haunted Montreal bus stop
The upcoming vacation season has Disney getting creative with Montreal OOH.
Revlon’s ‘love’-ly cinema play
Maxus brought the beauty co’s products to the movies with a Timeplay and vending machine activation.
Playoff potential: Rogers Media’s post-season promo strategy
Helping viewers source games across its properties is key to the strategy, along with addressing the higher audience potential of the playoffs, says Rogers exec.
Canadian Tire ‘hijacks’ AOL sites
The retailer’s digital-only ad for its new campaign is taking over pages like Huffington Post Canada.
Garnier puts new launch in hands of influencers
The L’Oreal brand is rolling out its largest influencer campaign to support the launch of a new line of products.
L’Oreal inks integration deal with eTalk for The Brush Contest
Details on the partnership heralded as a global best practice, as the brand aims to reach a younger demo, and tap into the popularity of YouTubers.
Alan Dark’s 2015 state of the nation
Rogers’ new SVP of media sales on hockey, digital fraud, and the type of people he wants for his team this year.
World Juniors hit the streets for TSN
The sports network’s new campaign aims to spark excitement around Canada hosting the holiday-period tournament.
How TiVo landed in Canada
Cogeco has launched an integrated campaign to support its new DVR product.
CFL trades in helmets for Jenga and Battleship
The football league is producing new YouTube series to reach younger audiences.
