Articles Tagged ‘topspot’
Molson goes the distance
The beer brand is airing its longest-ever TV spot on Dec. 26 during the World Junior Hockey Championship.
Dove targets Twitter bashing
The Unilever brand turned self-critical messages during last night’s Victoria’s Secret Fashion Show to positive Tweets.
Stoli explores origins of originals
The vodka brand is delving into the fictional history of hair bands for new branded content on its Orgnl.TV platform, which is being promoted with expandable digital ads on Vice.com.
Execs brave the cold, sleep outside for Covenant House
Industry leaders, including Media Experts president Penny Stevens, slept on the streets last week Thursday to raise awareness and money for the organization to support homeless youth.
Samsung aims to beat the holiday rush
Samsung Canada is promoting its ultra high definition TV set with a new campaign that mixes global and Canadian assets.
Walmart’s moms ring in the holidays
The retailer is taking an omni-channel approach to its holiday push, continuing its promotional work around moms and a major focus on its recently upgraded e-commerce site.
Veterans Affairs Canada says thanks
The government’s Remembrance Day campaign includes a new Facebook app that encourages Canadians to show their thanks, as well as TV integrations on CBC and Bell Media channels.
Volkswagen gets musical for Beetle
The car co is promoting the different versions of the redesigned vehicle with an online campaign featuring a customizable track from Walk off the Earth.
Subaru Canada launches an Impreza duel
The carmaker is relying on a heavier than usual investment in 60-second TV spots to showcase the driving experience of the new models of the vehicle.
Five questions with Phil Thomas
The Cannes Lions CEO on marketers and tech cos at the festival, the challenges with jury selection, and why certain campaigns win big.
PC Financial shows its good side
The financial company is targeting female household leaders with a new multi-platform campaign and rebranding that focuses on the non-banking parts of life.
NABS turns industry top dogs into interns for charity
The organization is promoting its third annual Vintage Intern Auction, which gives industry members the chance to work with big wigs, with a new multi-platform campaign.
Multigrain Cheerios takes aim at dieting
The cereal brand has partnered with the Go Girls! program and launched one of its largest campaigns ever to encourage girls to choose healthy lifestyles.
ColdFX prepares for cold and flu season
The rebranding campaign has a significantly larger media buy than previous years, as the brand tries to rebuild following negative press last year on CBC’s Marketplace.
Excel takes on Gumergencies
The Wrigley gum brand’s latest campaign relies on partnerships with Nuit Blanche and Global Television, as well as a new YouTube channel.
