Articles Tagged ‘topspot’
Campbell’s Chunky renews its male focus
The company has launched a campaign aimed at introducing the brand’s new pub-inspired flavours to men across Canada.
Koodo shows off a new side of El Tabador
In the phone company’s new campaign its mascot gets a makeover in TV spots, while in-cinema spots explore his back story.
Yoplait gets joyful with Yopa!
The brand’s new Greek yogurt line is launching with a TV-heavy buy and a strong social presence, as well as a partnership with actress Nia Vardalos.
Sobeys’ star-powered healthy rebrand
The grocer’s new “Better Food For All” positioning is being promoted through a partnership with celebrity chef Jamie Oliver and a large-scale multi-platform campaign.
Passat promotes its price
The Volkswagen car says it looks more expensive than it is in its latest campaign.
Spotted! Sport Chek heads to camp
MiC sits down with the company’s VP of marketing, Frederick Lecoq, to talk content and hockey at the BioSteel Camp.
Canadian Tire calls for more play
The company has launched “Anthem,” a new campaign aimed at getting Canadian families more active.
Old El Paso starts a dinner revolution
The General Mills brand is launching a new product message and tagline with “You Mexi-Can.”
Vancouver Police Foundation sells its shades
The organization is raising money by letting civilians purchase the police force’s legendary eyewear.
Target heads to school
The retailer is targeting fashion-forward kids and their moms with its first Canadian back-to-school season push.
Pogo starts the great condiment debate
The ConAgra Foods brand has launched a Quebec-focused TV and social campaign to decide whether ketchup or mustard is the best.
Staples celebrates back-to-school
The retailer has brought back its “Most Wonderful Time of the Year” campaign with TV spots and its first-ever cinema pre-roll buy.
McDonald’s Canada gets romantic
The QSR is launching a new cinema and TV spot promoting Canadians’ connection to the Egg McMuffin.
Cannes wrap-up: Canadians on what they saw and learned
MiC caught up with Canucks from across the ad industry at the Globe and Mail‘s Canada party late last week and asked about the best things they saw at the festival.
Strategic Milk Alliance channels childhood memories
The dairy producers’ organization is leveraging TV spots and a social media contest to reconnect adults to the behaviour of drinking milk.
