Articles Tagged ‘Toronto FC’

Jimmy The Greek becomes the official Greek restaurant of Toronto FC
The brand says it has realigned its media spending to better connect with the team’s fans.

Mastercard gives cardholders the chance to score game tickets
If a digit in their credit card number matches the final score, they may win Raptors, Leafs, or TFC tix.

Toronto FC to celebrate its annual Pride Match with experiential activations
The club plans to set up a food truck and booths, as well as signage at the stadium.

Nextdoor sponsors Toronto FC
The partnership will be activated with events around Toronto and with signage in and around BMO Field.

BMO extends Toronto FC sponsorship for 10 years
Part of the bank’s investment will be giving girls and women greater access to soccer through the team’s Kickstart program.

MLSE signs sports betting partnerships with PointsBet and FanDuel
The multi-year deals will increase brand awareness across four professional sports leagues in Toronto.

Mill Street becomes the official beer of Toronto FC
The craft brewer takes over duties from fellow Labatt brand Budweiser.

Google extends partnership with MLSE to 2026
The sponsorship includes a series of advertisements, content, and activations featuring athletes from Toronto’s sports teams.

GE sponsors CF Montreal to extend support of Canadian soccer
The appliance maker is also an official partner of the Toronto FC and the Vancouver Whitecaps.

GE Appliances and Toronto FC expand partnership
The brand is aiming to broaden its reach to a broader, more diverse audience with soccer sponsorship.

Revlon’s American Crew sponsors Toronto FC
The men’s grooming brand moves into BMO Field to partner in a sport where hairstyles help define players.

Toronto FC wins MLS Cup and Saturday ratings
An average audience of 1.3 million viewers tuned in to TSN to watch Canadian sport history unfold.

Toronto FC added to roster of Sonnet sports partners
The insurance company has signed a deal with the MLSE soccer club with activations starting at BMO Field later this month.

MLS Cup closes record-breaking playoff season for TSN and RDS
Saturday night’s game was watched by an average audience of 1.5 million viewers on the Bell Media channels.

How Kia Canada handled being locked out of the MLS Cup
Steve Carter, director of marketing for Kia Canada, on how the car co dealt with the MLS Audi deal.