Articles Tagged ‘Toronto FC’

GE

GE Appliances and Toronto FC expand partnership

The brand is aiming to broaden its reach to a broader, more diverse audience with soccer sponsorship.

TFCChamps

Revlon’s American Crew sponsors Toronto FC

The men’s grooming brand moves into BMO Field to partner in a sport where hairstyles help define players.

TFCChamps

Toronto FC wins MLS Cup and Saturday ratings

An average audience of 1.3 million viewers tuned in to TSN to watch Canadian sport history unfold.

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Toronto FC added to roster of Sonnet sports partners

The insurance company has signed a deal with the MLSE soccer club with activations starting at BMO Field later this month.

torontoFCSeattleSounders

MLS Cup closes record-breaking playoff season for TSN and RDS

Saturday night’s game was watched by an average audience of 1.5 million viewers on the Bell Media channels.

kiaCanadaTFCMLSCupTailgateGames

How Kia Canada handled being locked out of the MLS Cup

Steve Carter, director of marketing for Kia Canada, on how the car co dealt with the MLS Audi deal.

torontoFCDecember2016TSN

Toronto/Montreal game beats previous MLS record on TSN and RDS

Wednesday night’s MLS Eastern Conference Championship was up 35% over the previous record.

soccerShutterstock

Montreal/Toronto MLS game doubles TSN record

More than a million people watched the Wednesday night game, far surpassing the previous high of 587,000.

Soccerball

TSN draws record audience for TFC home opener

The Bell Media sportscaster brought in the largest audience ever for the broadcast of an MLS game for the Toronto team’s opening match at home.

Soccerball

TSN and Sportsnet announce Major League Soccer schedules

Bell Media-owned TSN to air 90 matches featuring various MLS teams, while Rogers’ Sportsnet is to carry just 11 Toronto FC games.

CTC MLSE

Canadian Tire Corp partners with MLSE

The company, including its flagship namesake retailer, as well as Sport Chek and Mark’s, will become the exclusive retail supplier and platinum sponsor of the sporting organization.

TORONTO FC - Budweiser and Toronto FC Partnership

Toronto FC signs with Labatt

The deal with the MLSE soccer team gives the brand’s Budweiser beer pouring rights at BMO Field.

TorontoFCltdan

Carlsberg Canada leaves Toronto FC

The brand says it is pursuing other avenues and the league will announce its new beer sponsor at the start of 2013.

Money

Rogers prices $1.1 billion bond offering

The company is using around $1.09 billion in proceeds to pay for its 37.5% stake in MLSE, and for general corporate purposes.