Articles Tagged ‘Toronto International Film Festival’
In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival
At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.
Pinterest signs on as partner for TIFF
The social platform will create a content hub focused on both red carpet and behind-the-scenes inspiration.
Bell reportedly ending TIFF sponsorship
The company has said it is looking to cut costs amid a challenging economic and regulatory environment.
Why Visa keeps coming back to TIFF
In addition to balancing its sponsorship portfolio, a second year of a hybrid events has had unexpected benefits for the brand.
RBC keeps up its presence at TIFF
The bank’s 14th year as a sponsor includes once again running a drive-in theatre and integrations with its music program.
Beforeifly flies into market with TIFF sponsorship
The Canadian travel company is using VR at the festival to attract an international crowd to its services.
Spotted! Corner Gas gets singing at TIFF
Creators of Corner Gas: The Movie are asking people to sing the show’s theme song for a chance to be part of the film’s upcoming release.
TIFF takes King Street
This year’s festival is closing the street down with its Festival Street event, featuring film-inspired brand activations and pop-up entertainment.
In a TIFF: Rogers Media expands coverage
The media co is bringing more of its brands to the festival, with Cityline and Chatelaine adding elements to the Rogers Hospitality Suite.
Cue Digital Media inks representation deal with TIFF
Cue CEO David UK talks to MiC about the sponsorship, content integration and multi-platform ad opportunities the festival organization will offer brands.
In a TIFF: Globe and Mail brings Hollywood to TO
The newspaper is promoting its Globe Style section with branded installations for its sponsorship of the Toronto International Film Festival.
In a TIFF: Bell hits the streets
The media co takes its TIFF sponsorship up a notch with live cinema-inspired street art, interactive film modules and wider broadcast coverage on all of its platforms.
In a TIFF: Target gets into the festival spirit
The company is launching a hotel takeover, aimed at tastemakers in the city.
In a TIFF: New sponsors spill activation details
MiC speaks with new sponsor Canada Goose on its amateur filmmaking contest, and returning sponsor Skyy Vodka on how it’s shaking up this year’s activation.
Grolsch gets app-y with TIFF and The Grid
The Torstar weekly is helping the beer brand activate its festival sponsorship with an app that curates social media feeds and provides exclusive content.
