Articles Tagged ‘Toronto Maple Leafs’
Skip teams up with TikTok for first-ever Junos Orange Carpet livestream
The behind-the-scenes broadcast will hosted by Canadian actor and content creator Boman Martinez-Reid.
Mastercard gives cardholders the chance to score game tickets
If a digit in their credit card number matches the final score, they may win Raptors, Leafs, or TFC tix.
e.l.f. takes to the ice this season with in-arena activations
With 45% of the team’s fan base being female, the cosmetics brand aims to reach a wider audience.
Spotted! Oreos opens a cake shop featuring a Toronto Maple Leaf
The pop-up will be around until Jan. 31
Bell sells stake in MLSE to Rogers
The $4.7 billion deal will give Rogers 75% ownership of the sports conglomerate.
Spotted! Go Maple Leafs Go Train leaves the station
MLSE has partnered with Metrolinx to run a blue-painted GO Transit train with giveaways for passengers.
King’s Hawaiian inks deal with the Toronto Maple Leafs
The American bakery will be the team’s official bread sponsor.
Dairy Farmers of Ontario sign on as Maple Leafs’ jersey sponsor
The “Milk” logo will appear on all team jerseys as DFO extends its community-focused partnership.
MLSE signs sports betting partnerships with PointsBet and FanDuel
The multi-year deals will increase brand awareness across four professional sports leagues in Toronto.
Spotted! PlayStation and MLSE bring stories to life in a video game
An adaption of the “Play Has No Limits” platform utilizes both an MLSE sponsorship and the metaverse-like game Dreams.
Google extends partnership with MLSE to 2026
The sponsorship includes a series of advertisements, content, and activations featuring athletes from Toronto’s sports teams.
NHL’s return scores top shelf with viewers: Numeris
The season opener between the Leafs and Canadiens was the most-watched broadcast in Canada, with other games taking several of the top spots regionally.
Scotiabank adds transit to its hockey plan
Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.
MLSE partners with Waze to improve its app experience
The wayfinding service helps Leafs and Raptor’s fans get to the game (and helps buyers target around the Air Canada Centre).
Casper becomes the Maple Leafs’ sleep sponsor
Activations inside the ACC will give the online retailer more visibility in a key Canadian market.
