Articles Tagged ‘Toronto Maple Leafs’
MLSE signs sports betting partnerships with PointsBet and FanDuel
The multi-year deals will increase brand awareness across four professional sports leagues in Toronto.
![HiRes_03_Wayne[96]](https://cdn.mediaincanada.com/wp/wp-content/uploads/2022/03/HiRes_03_Wayne96-300x172.png?8766fc)
Spotted! PlayStation and MLSE bring stories to life in a video game
An adaption of the “Play Has No Limits” platform utilizes both an MLSE sponsorship and the metaverse-like game Dreams.
Google extends partnership with MLSE to 2026
The sponsorship includes a series of advertisements, content, and activations featuring athletes from Toronto’s sports teams.
NHL’s return scores top shelf with viewers: Numeris
The season opener between the Leafs and Canadiens was the most-watched broadcast in Canada, with other games taking several of the top spots regionally.
Scotiabank adds transit to its hockey plan
Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.
MLSE partners with Waze to improve its app experience
The wayfinding service helps Leafs and Raptor’s fans get to the game (and helps buyers target around the Air Canada Centre).
Casper becomes the Maple Leafs’ sleep sponsor
Activations inside the ACC will give the online retailer more visibility in a key Canadian market.
Stanley Cup Playoffs game two up 181% from 2016
After a Canada-free post-season in 2016, ratings have unsurprisingly rebounded.
Centennial Classic draws 1.5 million
Sunday’s game had 76,000 total streams on Rogers NHL GameCentre LIVE.
NHL to kick off centennial celebrations with PreGame party
The two day Toronto event borrows elements from the recent World Cup of Hockey, while also launching new initiatives aimed at the coming anniversary.
How Rogers is handling a Canada-free NHL Playoffs
Scott Moore on how the media co is creating more of a tournament feel to combat the lack of Canadian teams making it to the post-season.
MasterCard brings ‘Priceless’ access to ACC
In renewing its partnership with MLSE, the credit card co will be providing cardholders with better access to Leafs and Raptors games while positioning itself as a technology provider.
Ford to woo Leafs Nation
The car company’s expanded deal with MLSE includes a new ticket giveaway program and renaming rights for Maple Leaf Square.
Regional NHL schedules take shape
TSN will broadcast 140 games on its soon-to-be-launched channels, splitting regional Leafs games with Sportsnet Ontario.
The top four sports brands in Canada
A new survey shows which teams are the most respected in Canada, with implications for companies looking to reach sports fans.
