Articles Tagged ‘Toronto Maple Leafs’
Scotiabank adds transit to its hockey plan
Pre-loaded Presto cards offer a natural tie-in for hockey fans, while promoting the bank itself, says CMO John Doig.
MLSE partners with Waze to improve its app experience
The wayfinding service helps Leafs and Raptor’s fans get to the game (and helps buyers target around the Air Canada Centre).
Casper becomes the Maple Leafs’ sleep sponsor
Activations inside the ACC will give the online retailer more visibility in a key Canadian market.
Stanley Cup Playoffs game two up 181% from 2016
After a Canada-free post-season in 2016, ratings have unsurprisingly rebounded.
Centennial Classic draws 1.5 million
Sunday’s game had 76,000 total streams on Rogers NHL GameCentre LIVE.
NHL to kick off centennial celebrations with PreGame party
The two day Toronto event borrows elements from the recent World Cup of Hockey, while also launching new initiatives aimed at the coming anniversary.
How Rogers is handling a Canada-free NHL Playoffs
Scott Moore on how the media co is creating more of a tournament feel to combat the lack of Canadian teams making it to the post-season.
MasterCard brings ‘Priceless’ access to ACC
In renewing its partnership with MLSE, the credit card co will be providing cardholders with better access to Leafs and Raptors games while positioning itself as a technology provider.
Ford to woo Leafs Nation
The car company’s expanded deal with MLSE includes a new ticket giveaway program and renaming rights for Maple Leaf Square.
Regional NHL schedules take shape
TSN will broadcast 140 games on its soon-to-be-launched channels, splitting regional Leafs games with Sportsnet Ontario.
The top four sports brands in Canada
A new survey shows which teams are the most respected in Canada, with implications for companies looking to reach sports fans.
Bridgestone NHL Winter Classic draws record numbers
The hockey game brought in 3.57 million viewers, the most-ever for a non-playoff NHL game in Canada.
NHL’s Winter Classic a power play for brands, fans
The event hosted the largest-ever audience for an outdoor NHL game, and drew sponsorship plays from companies including Scotiabank, Honda and MillerCoors.
Record numbers for the return of Hockey Night in Canada
The CBC reports 2.6 million Canadians watched the Leafs take on the Senators on Saturday night, breaking the record for the most-viewed Saturday night hockey premiere in the East.
Canadian Tire Corp partners with MLSE
The company, including its flagship namesake retailer, as well as Sport Chek and Mark’s, will become the exclusive retail supplier and platinum sponsor of the sporting organization.
