Articles Tagged ‘Toronto Raptors’
How Tangerine aims to become the ‘bank of basketball’
CMO Natalie Jones discusses how the company revamped its Bank Shot contest on and off the court at Raptors games.
Ciroc set to ‘Roc’ Toronto Raptors’ fans this season
Diageo Canada’s Nadia Niccoli shares insights on the media plan supporting the brand’s new role as official vodka sponsor.
Sun Life builds a new content platform with the Toronto Raptors
The sponsorship activation features advice on health and mental well-being from the team’s own experts.
Spotted! Bell and Snap let Raptors fans shoot from the stands
A special lens uses the telco’s 5G technology to provide a real-time experience between thousands of connected fans.
LG renews partnership with MLSE
The electronics brand has also launched a new campaign for Maple Leafs and Raptors fans.
TSN, Sportsnet announce 2022-23 Raptors broadcast schedule
Google, Mary Brown’s and Subway have signed on as new sponsors for TSN’s games this season.
Staples’ video series takes second year of Raptors sponsorship to the next level
The Cribs-inspired “#OfficeViews” comes with a content and paid promo.
Sun Life extends sponsorship with Toronto Raptors
The financial company will use the new deal to reinforce a positioning focused on health and well-being.
MLSE signs sports betting partnerships with PointsBet and FanDuel
The multi-year deals will increase brand awareness across four professional sports leagues in Toronto.
TruShield targets entrepreneurs with Toronto Raptors contest
One small business will receive an ad package valued at $36,750.
Spotted! PlayStation and MLSE bring stories to life in a video game
An adaption of the “Play Has No Limits” platform utilizes both an MLSE sponsorship and the metaverse-like game Dreams.
TurboTax is leaning into TikTok to reach young filers
The Intuit tax brand is also using contextual ads in OOH and TV as part of a number of changes to the strategy for this year’s tax season.
Google extends partnership with MLSE to 2026
The sponsorship includes a series of advertisements, content, and activations featuring athletes from Toronto’s sports teams.
TSN, Sportsnet announce Raptors schedules
Intuit joins the ranks of Tangerine, Toyota and Burger King as a broadcast sponsor.
The Bay hits the court with the Toronto Raptors
The retailer has a wealth of in-arena activations planned for the upcoming NBA season.
