Articles Tagged ‘Toronto Raptors’
MasterCard brings ‘Priceless’ access to ACC
In renewing its partnership with MLSE, the credit card co will be providing cardholders with better access to Leafs and Raptors games while positioning itself as a technology provider.
MLSE reworks its search strategy
How Maxus worked with the sports company to increase ticket revenue through targeted search rather than focusing on creative.
Raptors close playoffs on a ratings high
Sunday’s game seven against the Brooklyn Nets brought in more than 900,000 viewers to TSN, with big average numbers for the series.
Raptors break one million
Wednesday’s game five win was the most watched Raptors game of all time on Canadian television.
Raptors playoff ratings continue to climb
Sunday’s nail-biter ranks as the second most watched Raptors game ever, trailing the team’s 2001 game seven loss.
TSN nets big audience for Raptors playoff return
Saturday’s opening game against Brooklyn was the most-watched Raptors game since 2002.
Toronto Raptors see broadcast boost
Numbers from Sportsnet and TSN are up, with S&E Sponsorship president Brian Cooper on how the team’s playoff presence will boost the game on a national scale.
Bell teams up with the NBA
Loring Phinney, the communications company’s VP of corporate marketing, says the deal will include bringing an NBA game to Montreal’s Bell Centre this season.
Canadian Tire Corp partners with MLSE
The company, including its flagship namesake retailer, as well as Sport Chek and Mark’s, will become the exclusive retail supplier and platinum sponsor of the sporting organization.
Ford launches a doubleheader campaign
The car maker is using a localized TV and in-arena campaign to promote its contest that gives children’s hockey and basketball teams a chance to train like pros.
Facebook launches anti-bullying app
The social media site has teamed with Family Channel, and celebrities such as Rick Mercer and the Toronto Raptors, to promote Bullying Awareness Week in Canada.
Rogers prices $1.1 billion bond offering
The company is using around $1.09 billion in proceeds to pay for its 37.5% stake in MLSE, and for general corporate purposes.
OMNI broadcasts first NBA game in Mandarin
The channel is getting in on the Linsanity when the New York Knicks take on the Toronto Raptors this Friday.
U.S. equity firm eyeing stake in MLSE, report says
The Toronto Star report is the latest speculation in the potential sale of the Ontario Teachers Pension Plan’s 80% stake in the sports company.
