Articles Tagged ‘Toronto Star’

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Toronto 2015 Pan Am Games launches new website

Mobile-friendly Toronto2015.org will host live results as well as an interactive storytelling platform for sponsors.

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Toronto Star changes sales structure

The Torstar paper is moving its sales operations to Metro to provide a single and national point of contact for marketers in Canada.

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Media-Corps signs with Star Media Group

The deal will see the company place print and digital ads in the Toronto Star and Metro on behalf of its US buyers.

NissanLayar

Nissan’s Layar-d campaign

Neal Bouwmeester from the car co’s digital marketing and social media team tells MiC why it partnered with the Toronto Star for today’s special edition of the paper.

TheStar

How Toronto Star’s paywall will operate

The Star Media Group paper has rolled out a soft launch of its new subscriber program, called Digital Access.

Photo: Buddawiggi, Flickr Creative Commons

Peter Vamos named head of video at Toronto Star

The former Playback publisher will spearhead a bid by the newspaper group to combine text and multimedia content to meet the challenge of the internet.

Pan Am

Pan Am Games add Pearson Airport to sponsor list

The Games will leverage the airport’s advertising and exhibiting space, and also sell Games-related merchandise.

Peggy's Cove Lighthouse Photo

Spotted! Tourism Nova Scotia lights up Toronto

The tourism board built a 28-foot replica of the Peggy’s Cove lighthouse to establish its “Take Yourself There” campaign in the city.

Destination BC Orca Wrap[3]

Destination BC brings the ocean to the Toronto Star

The tourism company is targeting city dwellers with sea-inspired paper wraps and newspaper boxes that emit orca whale sounds.

TheStar

Toronto Star tops in TO: NADbank

The Torstar paper pulled in the most readers both in print and online for the city according to the latest numbers.

Newspaper

Toronto Star announces restructuring

The Torstar paper is outsourcing page production and most print design work and reducing staff levels in other areas following revenue challenges.

TheStar

Toronto Star unveils new website

The updated Star Media Group site features the new myStar reader customization tool.

Billboard

Pattison Outdoor named official OOH supplier for 2015 Pan Am Games

The company will offer billboards and transit ad space at the national level, with an emphasis on Toronto.

YGEH-Halifax

HarperCollins serves up geo-targeted campaign

The publisher is targeting specific regions with its digital and print campaign for John Catucci’s book You Gotta Eat Here!.

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Toronto Star brings out the Wheels

The newspaper will launch a national automotive magazine next month, which will be inserted into the Star and Metro dailies four times a year.