Articles Tagged ‘Touche!’
People Moves: Cossette Media appoints VP, IAB names co-chair
Plus, Initiative’s Pascaline Forget named to IAB Canada’s Gaming Committee.
Crown Royal’s whisky barrel truck drives XM campaign
A barrel-shaped whiskey truck is hitting the road, offering immersive experiences for locals.
Popeye’s Supplements names Touché! as its AOR
The agency will leverage OMG’s suite of marketing tools to improve brand accessibility, drive revenue growth and engage new consumers.
Spotted! Guinness installs heritage holiday pop-up
The experience is supported by OOH and spots in the Montreal Metro and Uber.
2024 Media Leader of the Year nominee: Samantha Kelley
The CEO of Touche believes in creativity through diversity – and she walks the talk.
Who won what at the 35th Agency of the Year awards
Rethink made Agency of the Year history by winning its sixth consecutive gold.
Announcing the 2024 Media Innovation Shortlist
Winners will be announced at a gala affair on November 27.
Noah Vardon appointed group EVP of OMG Canada
Vardon is now responsible for OMD, PHD, Touché, and Hearts & Science in the country.
Strategy reveals the 2024 Media Agency of the Year finalists
The awards show will take place on October 30 at the Koerner Hall in Toronto.
In a TIFF: Don Julio signs on to be the official tequila sponsor of the festival
At activations with Toronto Life and Fashion, the Diageo brand is offering craft cocktail experiences in an effort to compete in a growing tequila category.
Got nostalgia? Campaign targets Gen Z where they are
Initiative intends to insert the brand’s message in multiple environments without being ‘annoying.’
Behind the buy: Tourisme Montréal’s new platform to reach more travellers
The brand’s new approach allows it to deliver personalized messages focused on tourists’ interests.
Media check-in: Samantha Kelley widens her scope
The CEO of Touché Canada and OMG Montreal has been working to keep the agencies on top of evolving technology.
Canadian agencies win Grand Clios in Media and OOH
VML and Rethink both picked up the program’s top awards for work with VW and Coors Light.
Canadian Tire and Petro-Canada partner to reach more drivers
Both companies are merging their loyalty programs to give customers more places to earn rewards.
