Articles Tagged ‘Touche!’

research

UM, Cossette Media and Touche lead RECMA’s Canadian ratings

Despite the challenges of 2020, the report also reflects a healthy media-buying landscape.

pexels-suzy-hazelwood-3886870

Canadians’ trust in news could herald a boost in spend

Spending in newspapers is expected to be stable, but digital spending around news content could increase.

touche-group-photo-622x415

2020 Media AOY Gold: Touche! is still all about creativity

The agency’s creative focus has helped clients succeed with innovative solutions to their business-specific problems.

screen-shot-2020-11-10-at-8.05.33-am-622x267

Here are the 2020 Media Agency of the Year winners

This year, it’s Touché!, PHD and UM that have earned top honours in the media discipline.

Alain

How Canada fared in WARC’s Media 100

Touché! founder Alain Desormiers reflects on his agency’s success on the list and his hopes for awards shows in the wake of COVID-19.

Karine_Courtemanche_20161_1543526667

Karine Courtemanche upped to CEO at Touche! and PHD

Courtemanche will now focus on growing both agencies in the Toronto market.

ViaRail

Touche! looks to build on Canadian investment success in 2020

With a Via Rail campaign that ran two consecutive summers, the agency upped spend to Canadian publishers by 25 percentage points, and it paid off.

Antoine Large

Touche!’s Antoine Nguyen inspires insights

This year’s New Establishment: Media winner sometimes approaches audiences in an unconventional way. Here’s how it’s paid off.

Touche

2019 Media AOY Bronze: Touche!’s people-based planning

How the media agency is using its data source platform Omni to change the way it looks at media.

AOY gold widened

Who took home hardware (and made history) at AOY?

A new media agency topped the annual awards, the culmination of a long journey.

Canadian Tire

Four Canadian agencies shortlisted for M&M Global Awards

Touché! made the short list five times, with four nominations for Canadian Tire Corporation.

handshakeShutterstock

People Moves: Touche!, MiQ and more

Plus, media sales vet Andrew Reddick has moved to Q Media Solutions.