Articles Tagged ‘Touche!’

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PHD and Sid Lee Media win Grand Prix at WARC Awards for Media

Air Transat’s “Vacation Intervention” campaign took the top prize in the Effective Channel Integration category.

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Touche! names new strategy leadership in Toronto

Joining from Montreal, Samantha Kelley and Marilyne Alie are the first steps in the agency’s plans for growth in 2022.

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Touche! lands three campaigns on WARC 100

Vizeum Toronto also finds itself on this year’s ranking of the 100 most-awarded media-led campaigns.

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Canadian Tire expands its work with Corus for the holidays

On top of activations on Hallmark, Food Network and W, the retailer is also increasing its presence on Spotify to tap interest in seasonal music.

AOY

Initiative, Wavemaker and Touche medal at 2021 AOY

This year’s virtual awards gala revealed the top three media agencies and Campaign of the Year.

2021.11.08 Union Station - Canadian Tire - 3D Pet Food

Canadian Tire taps Branded Cities’ 3D OOH

The boards create fully immersive scenes, which the retailer used to show off its line of pet products.

Touche

2021 Media AOY Bronze: Touche blends the art of media with the science of data

With an audience planning process that is “obsessed” with consumer signals, the agency is looking to trigger conversations on social.

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La Presse helps Volkswagen drive a new launch

A branded content push behind the new Taos SUV included a five-video series that used the publishers data to target adventure-seekers.

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PHD and Touche stand out at FOMG Awards

The Omnicom agencies won accolades for Scotiabank, Volkswagon and Can-Am On-Road media activations.

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Preparing for post-pandemic business: survey

A new survey conducted by Touché shows that many advertisers will benefit from increased demand due to high rates of household savings and purchases delayed by lockdowns.

leadership

Why media agencies are thinking about responsible investment

Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.