Articles Tagged ‘Touche!’

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La Presse helps Volkswagen drive a new launch

A branded content push behind the new Taos SUV included a five-video series that used the publishers data to target adventure-seekers.

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PHD and Touche stand out at FOMG Awards

The Omnicom agencies won accolades for Scotiabank, Volkswagon and Can-Am On-Road media activations.

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Preparing for post-pandemic business: survey

A new survey conducted by Touché shows that many advertisers will benefit from increased demand due to high rates of household savings and purchases delayed by lockdowns.

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Why media agencies are thinking about responsible investment

Directing millions of dollars in media spending means agencies have another dimension to consider when it comes to DEI and sustainability goals.

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Spotted! Canadian Tire uses a block of ice as a spring countdown

The stunt is one of several cross-platform ways the retailer is tapping into anticipation for warmer weather.

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UM, Cossette Media and Touche lead RECMA’s Canadian ratings

Despite the challenges of 2020, the report also reflects a healthy media-buying landscape.

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Canadians’ trust in news could herald a boost in spend

Spending in newspapers is expected to be stable, but digital spending around news content could increase.

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2020 Media AOY Gold: Touche! is still all about creativity

The agency’s creative focus has helped clients succeed with innovative solutions to their business-specific problems.

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Here are the 2020 Media Agency of the Year winners

This year, it’s Touché!, PHD and UM that have earned top honours in the media discipline.

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How Canada fared in WARC’s Media 100

Touché! founder Alain Desormiers reflects on his agency’s success on the list and his hopes for awards shows in the wake of COVID-19.

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Karine Courtemanche upped to CEO at Touche! and PHD

Courtemanche will now focus on growing both agencies in the Toronto market.

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Touche! looks to build on Canadian investment success in 2020

With a Via Rail campaign that ran two consecutive summers, the agency upped spend to Canadian publishers by 25 percentage points, and it paid off.