Articles Tagged ‘Toyota Canada’


Toyota Canada named Olympic and Paralympic sponsor

The national sponsorships stem from a global Olympic deal struck last year.

canada basketball

Toyota bolsters sponsorship portfolio

With four new sponsorships including Freestyle Canada and Wheelchair Basketball Canada, the automaker is making its foray into amateur sports for more grassroots marketing efforts.

highway thru hell

Toyota pairs with Discovery for Highway Thru Hell spin-off

The automaker will also appear in the Discovery series’ sixth season, representing the fifth consecutive year it has served as a sponsor.

By: Gil C /

Toyota signs with YouTube FanFest

The car co marks the first sponsor for the event, which is moving from Yonge-Dundas Square to the Molson Canadian Amphitheatre.


CTV gears up for Super Bowl 50

The field is set in California, but next year’s impending simsub decision is weighing heavy on the minds of industry members heading into this weekend’s game.


Twitter TV conversation targeting arrives in Canada

The social network has expanded the program launched in the US and UK this November.


Bell Media launches with Toyota Canada for Refined

The branded content series will be broadcast on the Discovery Canada website.

Toyota Moving Story

Toyota Canada uses consumers to tell its story

The carmaker has partnered with Saatchi & Saatchi on its new social media campaign, which tells the stories of eight Toyota owners and their vehicles.