Articles Tagged ‘Tracy Day’
MiC Roundtable: Where are media dollars going?
Media leaders and marketers discuss the challenges they’re (still) facing when it comes to closing the gap between digital and traditional media investment.
Behind the Globe’s podcast partnerships
The publisher is not only building branded content, but developing subscriber opportunities with new audiences as well.
MiC Roundtable: The impact of the disruptors
Industry leaders on the pressure to prove ROI, the disruptors that are changing the game and the need for platforms to be “less Canadian” in their approach.
The Globe pairs with Microsoft for sponsored podcast
The fully integrated series is a first for The Globe and Mail, as Microsoft aims to reach more C-suite decision-makers.
Globe and Mail adds to its sales team
The publisher has a new director of advertising products as well as a national accounts manager in its Montreal office.
