Articles Tagged ‘traditional media’
IKEA and Toyota return to the top of AdEase radio ranking
On the category front, grocery stores and supermarkets ranked high on the list.
Ad spend on news brands is falling due to preference for softer content
WARC’s latest report shows that brands are avoiding being associated with potentially controversial or distressing content.
Tim Hortons ranks first, QSRs dominate ad space: AdEase TV
The restaurant chain secured second place in all markets during the week of April 7 to 13.
McDonald’s and Tim Hortons swap first place: AdEase TV
QSRs and streaming services dominated the TV ad space in the latest ranking.
IKEA leads radio ranking for second week in a row
The furniture and government sectors see significant gains in the latest AdEase report.
QSRs dominate TV market, Tim Hortons leads the pack: AdEase
With 2,101 total occurrences, the restaurant chain took second place in Vancouver and Montreal.
IKEA dominates radio airwaves, outpacing Government of Canada
QSRs, furniture stores and internet services remained the top spending groups, according to AdEase.
Tim Hortons takes the lead, McDonald’s falls to second: AdEase TV
The Canadian brand boosted their ad buy compared to the previous buying week.
Birks finds success by bringing back a newspaper ad from 50 years ago
The jeweler’s new campaign builds on the growing “Buy Canadian” movement.
McDonald’s surpasses Tim Hortons in radio ad buy: AdEase
Subway came in as the second most active advertiser, followed by BCE.
Subway restaurants tops AdEase radio ranking
QSRs, local government, and dine-in restaurants and bars are the highest-spending groups of the week.
Mobile driving online media consumption: report
Global internet consumption will grow 10% annually, according to a consumer media consumption report by Zenith Optimedia.
