Articles Tagged ‘Travel Alberta’

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Travel Alberta partners with National Geographic on branded content series

Developed by Initiative’s new Storyline content partnership team, the 360-degree video series is the first collaboration between the two brands.

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What’s the media plan? Alberta Tourism digs deep into digital

Over the last three years, the tourism agency has shifted 99% of its marketing efforts to online channels.

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ICYMI: Dentsu Media’s new director, Facebook’s mammoth ad share

In case you missed it: Veronik L’Heureux has been promoted at Dentsu Media, Facebook is expected to take the lion’s share of global ad revenue in 2016 and Travel Alberta is helping visitors catch Pokemon.

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Sport Chek and Target on what makes a good Instagram ad

Instagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.

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Travel Alberta teams with Expedia for discovery campaign

The tourism agency and the travel site are bringing a duo of bloggers to the province to create original content based on their experiences.

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Spotted! Ottawa rickshaws get makeovers

Travel Alberta is bringing rickshaws dressed in dinosaur, golf, fishing and rodeo gear to to the streets of Ottawa’s Byward Market.

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Canadians belt it out for Travel Alberta and the Calgary Stampede

The tourism brand is celebrating the centennial of the outdoor show with a contest that asks Canadians to submit their best “yahoo” rendition.

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Travel Alberta brings the slopes to the elevator

The tourism co has created faux gondolas, aimed at whisking potential travellers in Calgary and California to the Rockies.

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Travel Alberta and Roots team up

The newly rebranded tourism co collaborates with the clothing brand in its new holiday campaign.

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Travel Alberta gets winterized

The tourism co aims to show that it is a competitive travel destination with a new brand message and ad campaign.