Articles Tagged ‘Travel Alberta’


Travel Alberta partners with National Geographic on branded content series

Developed by Initiative’s new Storyline content partnership team, the 360-degree video series is the first collaboration between the two brands.

Travel Alberta

What’s the media plan? Alberta Tourism digs deep into digital

Over the last three years, the tourism agency has shifted 99% of its marketing efforts to online channels.


ICYMI: Dentsu Media’s new director, Facebook’s mammoth ad share

In case you missed it: Veronik L’Heureux has been promoted at Dentsu Media, Facebook is expected to take the lion’s share of global ad revenue in 2016 and Travel Alberta is helping visitors catch Pokemon.


Sport Chek and Target on what makes a good Instagram ad

Instagram ads are live in Canada for the first time today, with the two companies signed on as part of the six launch partners.

travel alberta

Travel Alberta teams with Expedia for discovery campaign

The tourism agency and the travel site are bringing a duo of bloggers to the province to create original content based on their experiences.

Travel Alberta

Spotted! Ottawa rickshaws get makeovers

Travel Alberta is bringing rickshaws dressed in dinosaur, golf, fishing and rodeo gear to to the streets of Ottawa’s Byward Market.

Travel Alberta

Canadians belt it out for Travel Alberta and the Calgary Stampede

The tourism brand is celebrating the centennial of the outdoor show with a contest that asks Canadians to submit their best “yahoo” rendition.

Inside Elevator

Travel Alberta brings the slopes to the elevator

The tourism co has created faux gondolas, aimed at whisking potential travellers in Calgary and California to the Rockies.

Travel Alberta Roots 2

Travel Alberta and Roots team up

The newly rebranded tourism co collaborates with the clothing brand in its new holiday campaign.

Travel Alberta

Travel Alberta gets winterized

The tourism co aims to show that it is a competitive travel destination with a new brand message and ad campaign.