Articles Tagged ‘True Media’

Chicken Farmers target gymgoers with weighty OOH
It’s also the first time the brand has turned to DOOH to reach Gen Z and young Millennials.

Re/Max is partnering with Pet Valu to reach pet parents looking to move
The real estate brokerage brand is launching a campaign supported by TV spots, social media content, a contest and giveaways.

Clutch moves away from performance marketing with new Raptor spot
The company is launching a 360-degree campaign to help Canadians feel good about selling the startup their used cars.

Re/Max becomes PWHL’s first official realtor
The real estate company has acquired marketing rights to the league and will run ads on select PWHL partner broadcasters and in playing fields in 2024.

True Media plans growth following multiple client wins
New and expanded mandates at the agency include Women Building Futures, Cenovus, KFC, Onlia and the Scarborough Health Network Foundation.

True Media appoints new VP media director
Michelle Menard has been promoted internally.

True Media makes two senior hires
The full-service independent media agency adds two senior staffers and takes on new business.

True Media to assume buying duties for Vector Media’s clients
The Ottawa-based agency will shift its focus to providing counsel in paid advertising strategy development.

Re/Max is NBA Canada’s first official realtor
This deal includes a national contest, social campaigns and TV spots to promote the partnership.

True Media taps advanced video targeting for Callia
A mix of traditional TV buys and data-driven contextual targeting are helping the online floral retailer find exactly who is looking for a bouquet this Valentine’s Day.

True Media expands Re/Max assignment
The indie is now handling consumer media nationally, along with agent outreach and U.S. franchise efforts.

People Moves: Daily Hive, True Media and more
Plus, Reuters and TVA add new leadership, and Brian Cooper joins TheScore board of directors.

SkipTheDishes dives into biggest OOH buy ever
Marketing director Kendall Bishop says the brand has changed its approach to OOH, going for high-profile over high-frequency.

True Media staffs up amidst Canadian growth
Three new hires will join the ranks as the independent agency tackles assignments from Lakes of Muskoka Brewery and Turkey Farmers of Canada.

True Media taps former Wavemaker managing partner
John Ware has joined the Toronto agency as SVP of client strategy.