Articles Tagged ‘TSN’
Jay and Dan get a McMakeover (and new sponsor)
McDonald’s has signed on as the new presenting sponsor of SC With Jay and Dan, and the boys aren’t being subtle about it.
Scott Moore on Uninterrupted’s new TSN deal
CEO Scott Moore and CCO Vinay Virmani discuss the strategy to lead with an exclusive partner with multiplatform capabilities for their diverse content slate.
The Grey Cup is looking up
With a higher AMA and reach, how does Canada’s big game compare to the Super Bowl?
Five years later, TSN’s BarDown is all grown up
The digital and social brand is now signing on sponsors in its own right and expanding into events.
ICYMI: Corner Gas Animated reupped, TSN re-signs Bob McKenzie
Plus, Christian streaming platform Castle scraps its paywall and embraces a subscription-free model.
TSN partners with All Elite Wrestling
AEW Dynamite will air weekly on both linear and digital platforms featuring stars like Kenny Omega and Chris Jericho.
Sportsnet, TSN finalize regional hockey schedules
The two networks will split coverage for most of Canada’s teams – but after a big year for basketball and tennis, other sports are nipping at hockey’s skates.
Bianca Andreescu makes more tennis history
The teenage tennis champion gave TSN a ratings boost that left Canadians wondering what our national sport really is.
Advil inks partnership with TSN’s Digital SportsCentre
TSN’s Instagram-only sports news show brings Advil Mini-Gels on as presenting sponsor with broadcast and digital promos, customized feature content.
Nathalie Cook returns to TSN as VP
Cook, who spent three years as president at Cimoroni & Company, will oversee production and digital strategy at the sports network.
Tim Hortons ups media spend for Special Olympics program
For its second year supporting the Global Day of Inclusion, the QSR is looking to drive awareness with paid media (and a donut).
Fall TV: What’s new and next in ad opps
They say content is king. But it’s about much more than just the shows. Network execs break down changes being made in the ad buying process.
Raptors rake in the views for broadcasters, social media, brands
TSN and other networks broke records with Game 6 audiences, while Twitter and other brands have been quick to activate.
Visa creates custom FIFA content with TSN
Pledging its dedication to female athletes, the financial company has developed vignettes featuring Christine Sinclair to run on digital and linear.
TSN, Canada Football Chat partner on new prospect game
The inaugural CanadaFootballChat.com Prospect Game is part of an aim to bring national exposure to high school football.
