Articles Tagged ‘TubeMogul’
Inventory and CPMs on the rise for mobile
Canadian ad spending is following consumer trends and moving towards mobile on digital platforms, according to new numbers from digital video advertising platform TubeMogul.
Kijiji Advertising creates video extension
With help from TubeMogul, the online classifieds site is offering its first-party data for brands looking to reach its audience on video.
Bleublancrouge calls on TubeMogul for programmatic video
The deal with the programmatic video company brings the agency a step closer to linking TV and digital video planning.
TubeMogul antes up against fraud with new partnership
The global video ad platform is partnering with Integral Ad Science to ensure campaigns are getting the correct impressions.
Mondelez partners with TubeMogul
Online video campaigns launched via the new Mondelez and TubeMogul partnership will be piloted in Canada and the US.
Canada’s mobile video inventory grows: TubeMogul
With an increase of 185% from October to December, Canada’s mobile video inventory is the fastest growing of any country on TubeMogul’s platform.
Mediabrands partners with TubeMogul on RTB
TubeMogul Canada’s managing director Grant Le Riche talks about the deal, which is part of the network of agencies’ strategy to aggressively grow its automated buying arm.
Nielsen Online Campaign Ratings now available in Canada
The digital measurement system has launched with media agencies like Carat, Mediabrands and Mindshare Canada signed on.
Videology relaunches video advertising platform
Videology’s Mark McKee discusses the new features of the platform and the shrinking gap between TV and digital buying.
TubeMogul launches Brandpoint in Canada
Canadian managing director Grant le Riche talks to MiC about the company’s latest platform, which allows advertisers to buy digital video inventory on a GRP basis.
TubeMogul eyes digital video measurement standards
Grant le Riche, the company’s Canadian managing director talks to MiC about Open Video View, a new tool to measure the viewability of online video.
TubeMogul adds RTB for mobile
The company’s platform will offer advertisers a variety of interactive video ad opportunities, including pre-roll and ads that run within apps.
TubeMogul receives financial boost
Managing director Grant le Riche talks to MiC about the video RTB co’s plans for Canada in the new year.
On the MiC: Checking RTB’s pulse
Mladen Raickovic from Olive Media and Tessa Ohlendorf from Cadreon talk changes in RTB ahead of their panel with TubeMogul this afternoon.
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