Articles Tagged ‘TV’
Automakers accelerate in AdEase TV ranking
Subaru Canada and Toyota topped the list for the week of June 23 to 29.
Subaru retains top spot: AdEase TV
The automaker dominated the ranking for the week of June 9 to 15 with 2,691 occurrences, led by its 2025 Forester campaign.
Upfronts 2025: Rogers sets Canadian edition of The Price Is Right
Canadians’ interest in sports was also underscored, as 28 million people tuned in to sports content through Sportsnet’s linear and streaming services in the past year.
ATN expands channel roster in Western Canada
The broadcaster is growing from 12 to 54 channels, with programming in several different South Asian languages.
Stingray shuts down Alberta TV stations amid financial struggles
The company says that support through the Online Streaming Act has been limited.
Industry News: ATN acquires Canadian rights to Zee channels
Plus, Fubo retains Canadian rights to the English Premier League 2025/2026 season.
Why Boston Pizza is betting more on streaming and podcasts
The brand’s latest NHL playoff campaign marks a departure from the company’s usual media strategy.
TV is the main source of news for top income earners and business leaders
A new Ipsos survey looks at influentials’ media usage, wealth, spending and preferences across product categories.
Tim Hortons ranks first, QSRs dominate ad space: AdEase TV
The restaurant chain secured second place in all markets during the week of April 7 to 13.
Corus posts 10% drop in Q2 revenue but viewership sees notable gains
Advertising also recorded a 13% decline in the first three months of the year.
All streamed out? SVOD growth stalls: MTM
Paid TV subscriptions have fallen from 82% a decade ago to just 60% today.
Rona boosts media spend for ‘half-ass’ campaign
The new spot, devised by Courage, introduces the new brand platform ‘Make it right. Make it Rona.’
Tim Hortons takes the lead, McDonald’s falls to second: AdEase TV
The Canadian brand boosted their ad buy compared to the previous buying week.
McDonald’s leads, Government of Canada takes second: AdEase TV
Both boosted their ad buy compared to the previous buying week.
Subaru is the most active TV advertiser, despite reducing ad buy
The automaker holds strong in Vancouver, Calgary, Toronto and Montreal markets, according to AdEase’s report.
- Kraft Heinz goes big on OOH to show its presence in Canadian kitchens
- All-Canadian social media platform to launch this fall
- Buy-Canadian sentiment is growing and here to stay: survey
- Industry welcomes repeal of DST but confusion, concerns remain
- Pizza Pizza shifts media focus for ‘Canada’s Pizza Heritage’ moment
