Articles Tagged ‘TVA Sports’
TVA Sports announces new and returning sponsors for hockey season
Uber Eats, Hyundai, TD Bank, Desjardins Entreprises and Intuit QuickBooks join as partners.
TVA Sports takes Euro 2020 to Montreal streets
The campaign features an immersive, interactive OOH transit shelter activation running for the duration of the international tournament.
TVA retains French rights for NHL games, gets big boost from the Habs
Viewership has shot up thanks to the playoffs.
CRTC orders TVA Sports back on for Bell customers
Quebecor said it would abide by the order but reiterated its stance that there is a “dramatic imbalance” in the royalties paid to specialty channels.
TVA Sports goes dark for some Quebec viewers
Quebecor went ahead with the threat despite receiving a pair of letters from the CRTC urging both sides to come to a swift resolution.
Another sports streamer enters the Quebec market
TVA Sports Direct has the rights to the NHL Stanley Cup Playoffs, as well as the Montreal Impact and Rogers Cup.
TVA Sports gets Euro 2020 rights
Sales EVP Donald Lizotte says the move allows TVA Sports to leverage more year-round programming for soccer fans.
Quebecor adds six-second TV ads
The media company is billing the offering as an economic use of ad dollars, making it easy to repurpose digital-first ads.
TVA Sports carries media growth at Quebecor
The Q2 results show broadcast was responsible for the media segment’s triple-digit increase in adjusted operating income.
MLS moves to TVA Sports in Quebec, renews with TSN
TVA Group has now doubled its soccer content for the season, from 21 games to more than 50.
Media, overall revenues up at Quebecor
Revenues for the company’s media segment were up 21.3% to $226.5 million, with overall revenues also increasing 9.5% to $971.7 million.
TVA Group posts net loss in third quarter
The company reported continuing pressure on its TV advertising business, but revenue increases for its specialty channels, especially TVA Sports.
TVA Group posts second quarter loss
TV and print ad softness lead to a net loss, but the company recorded growth in its sports division.
TVA Sports’ Stanley Cup playoffs strategy
The broadcaster is launching a new channel and unscrambling its two others for wall-to-wall coverage of the tournament.
TVA Sports gears up for big NHL year
Isabelle Rochefort, director of sales and marketing for TVA Sports, on how much advertising the company has sold so far as the new NHL season is set to begin.
