Articles Tagged ‘TVA’

Quebecor_Revolution

Quebecor Expertise launches new adtech during Multi2021

The media organization’s virtual upfront answered advertiser demand for more pre-planning capabilities.

Photo officielle star academie

Star Academie reupped for another season

The return of the TVA reality series proves popular once again with its French-language audience.

WPP_rebrand_Office_3X2

ICYMI: WPP plans to centralize data capabilities

Plus, Corus announces a slate of influencer-led digital series and TVA gives Escouade 99 a second season.

TVA

TVA Group’s revenue fell by 10.8% in 2020

The results were partially attributed to a 13.7% decline in ad revenue due to pandemic, though digital was a bright spot.

TVA

TVA expands and rebrands its VOD services

The Quebecor-owned broadcaster makes more broadcast and specialty content available through the new ad-supported TVA+.

hockeyShutterstock

Ad revenue steady for TVA Group this quarter, but magazines still down

The resumption of hockey was beneficial – and also expensive – for the company.

star academie

After eight years, Star Academie returns with 10 new sponsors

The series last aired in 2012, and during its heyday drew in millions of viewers.

Installation Day of Julie Payette, Canada’s 29th Governor Gene

ICYMI: Management changes at TVA, government vows to regulate digital giants

Plus, BNN Bloomberg grows its audience.

La Voix

TVA sets its fall schedule

A number of new and returning series are in the can and ready to go, including unscripted, variety and drama.

hockeyShutterstock

TVA retains French rights for NHL games, gets big boost from the Habs

Viewership has shot up thanks to the playoffs.

La Voix

TVA focuses on family-friendly fall season

Some returning shows have been pushed to winter 2021, while one show was cancelled all together due in part to production concerns.

Pause Ad

TVA integrates new ad units for paused video

The idea, says the company, is for ads to play with the context of the pause in their creative.

Screen Shot 2020-05-25 at 9.23.32 AM

Quebecor launches new native ad format on 15 sites

The native tile ads are now available on a range of premium French-language sites with two English titles to follow soon.

nilsbogdanovs--IcuB09ioJ0-unsplash

How a group of Quebec Kia dealers got creative in a crisis

A TV campaign, shot remotely on smartphones, aimed for a broad target and led to a bounce back in a struggling industry.

handshakeShutterstock

People Moves: Daily Hive, True Media and more

Plus, Reuters and TVA add new leadership, and Brian Cooper joins TheScore board of directors.