Articles Tagged ‘Twitch’
Behind the Buy: Stonefire turns naan into a collectible item in Mario Kart
The brand has released an unofficial track for the popular video game, in which players can collect naan as part of the race action.
Knorr aims to change brand perception with wrestling activation
The brand is moving away from TV, instead prioritizing social platforms like TikTok, Instagram and Twitch.
La Roche-Posay leverages Twitch to spotlight melanoma prevention
The brand aims to reach young people, and particularly young men, where they are: online.
Tinder follows up Face Check campaign with ‘Bot Ballads’ release
The EP of break-up songs will appear on Spotify, Reddit and YouTube.
Knorr puts Twitch at the centre of its new marketing strategy
The Unilever brand has partnered with gaming brands and gamers to host a stream on Twitch as part of its new campaign.
IKEA’s first-ever live stream on Twitch a success
The retailer and agency Carat ran a live-stream in which gaming influencer Bawkbasoup toured an IKEA store at night.
Amazon slashes hundreds of jobs across Twitch, Prime, MGM
The cuts are meant to help the company prioritize initiatives that “will move the needle.”
Tim Hortons gets into gaming to boost Camp Day
A Twitch fundraiser aims to extend the annual fundraiser outside of restaurants.
MAGNA and UM demystify the modern Twitch user
A new study shows that users not only have high purchasing power, they are receptive to advertising on the platform.
Oh Henry! looks to build relevancy and a younger audience on Twitch
The confectionery is incentivizing gamers with Bits redemptions, the platform’s de facto currency.
How Coke is bringing the magic of its Christmas campaign to Canada
A mix of new platforms and classic TV spots aim to combine reach with interactivity and frequency.
Why Twitch’s inventory coming to Amazon matters
Buyers and experts on why this is a win in terms of audience, cost and more.
ICYMI: Comscore partners with Twitch
Plus, Food Network Canada is set to premiere a new original featuring the chefs of tomorrow, and Schitt’s Creek says good-bye.
YouTube takes on Amazon
The company is launching its own gaming app to access the growing world of gaming, and eSports in particular.
It’s confirmed: Amazon to buy Twitch for $970M in cash
The e-commerce company has swooped in to acquire the streaming platform for gamers that in the spring was rumored to be going to Google.
