Articles Tagged ‘Twitch’

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Oh Henry! looks to build relevancy and a younger audience on Twitch

The confectionery is incentivizing gamers with Bits redemptions, the platform’s de facto currency.

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How Coke is bringing the magic of its Christmas campaign to Canada

A mix of new platforms and classic TV spots aim to combine reach with interactivity and frequency.

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Why Twitch’s inventory coming to Amazon matters

Buyers and experts on why this is a win in terms of audience, cost and more.

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ICYMI: Comscore partners with Twitch

Plus, Food Network Canada is set to premiere a new original featuring the chefs of tomorrow, and Schitt’s Creek says good-bye.

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YouTube takes on Amazon

The company is launching its own gaming app to access the growing world of gaming, and eSports in particular.

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It’s confirmed: Amazon to buy Twitch for $970M in cash

The e-commerce company has swooped in to acquire the streaming platform for gamers that in the spring was rumored to be going to Google.