Articles Tagged ‘Twitter Amplify’


Twitter partners with TSN and Sportsnet for hockey highlights

Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.


CBC taps Twitter for social Olympic coverage

The partnership will mean Rio content is broadcast on the social platform seconds after it airs on TV.


Twitter adds video analytic tools, cost-per-view ad buying

The company’s new Promoted Video program is designed to make it easier for brands to upload and distribute video, as well as measure its reach and effectiveness.


Checking in with Twitter’s president of revenue

Adam Bain on the Canadian office’s first year and the social media co’s e-commerce expansion plans.


MTV and Scene team up for Twitter Amplify

The Bell Media channel and client launched the first-ever campaign of its kind this weekend around the 2014 MTV Movie Awards.

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World Juniors doubles its audience

TSN drew an average of 1.5 million for Team Canada games, and expects ratings to grow in 2015 when the event returns to primetime in a Canadian time zone.

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TSN announces World Juniors Twitter Amplify campaign

McDonald’s Canada sponsors the country’s first live sports Twitter Amplify campaign for the hockey tournament.

Kirstine stewart

Kirstine Stewart introduces Twitter Canada’s offerings

At yesterday’s official launch party, the former CBC EVP of English services unveiled Twitter Amplify, a platform for embedding content in Promoted Tweets.