Articles Tagged ‘Twitter Canada’

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Twitter tests new ad and content features

Canada is among the first markets to get Notes and Location Spotlight, with features tied to measurement and campaign optimization coming in the future.

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Twitter and Sportsnet will stream overtime in the NHL playoffs

“#OvertimeAlerts” will let users know when games are going to sudden death and give advertisers another way to reach fans.

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Ford launches three-part Twitter lifestyle series with So.da

#FutureForward showcases the automaker’s EVs with character-driven stories about small business owners.

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Taking a stance was the key to standing out on social this year

On Twitter, brands that drove cultural conversations broke through.

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Twitter and Sportsnet team up to send hockey fans to SN Now

Fans can stream the first five minutes of Hockey Night in Canada on Sportsnet’s Twitter account, with the rest available on the VOD service.

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Twitter Canada hires new head of marketing

Rogers Sports & Media vet Jennifer Bairos Hofer takes over full duties for the social network.

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Google Canada taps Laura Pearce as new head of marketing

Pearce joins Google Canada from Twitter Canada, where she headed the platform’s marketing efforts.

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How Twitter Canada is preparing for Tokyo

Leading up to the Summer Olympics, the social platform provides brand guidance around activation during the 16-day event.

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Spotted! Health Canada uses DOOH to drive discussion

In the first use of Twitter Billboard in Canada, Public Health is trying to trigger a national conversation around vaccinations.

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ICYMI: MiQ’s first-ever Upfront

Plus, Google Canada weighs in on Bill C-10 and Twitter Blue launches in Canada.

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Twitter opens up Spaces

Twitter addresses accessibility and layers on additional components to improve the Spaces experience.

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McD’s drops daily deals on Twitter

OMD activates a Canadian first for the QSR to drive digital engagement.

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Twitter recategorizes its suite of ad products

Nearly two dozen ad formats have been simplified to five categories, revealed along with a host of new features.

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Twitter and So.da start a new social ecomm project

Corus’ digital agency builds on a branded content partnership after finding that it helped drive lower-funnel metrics.

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What Twitter has learned from observing the top Canadian brands

From Bell to No Name, #TwitterNext’s Jamie Michaels shares what the top players say about the state of media.