Articles Tagged ‘Twitter Canada’

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Google Canada taps Laura Pearce as new head of marketing

Pearce joins Google Canada from Twitter Canada, where she headed the platform’s marketing efforts.

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How Twitter Canada is preparing for Tokyo

Leading up to the Summer Olympics, the social platform provides brand guidance around activation during the 16-day event.

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Spotted! Health Canada uses DOOH to drive discussion

In the first use of Twitter Billboard in Canada, Public Health is trying to trigger a national conversation around vaccinations.

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ICYMI: MiQ’s first-ever Upfront

Plus, Google Canada weighs in on Bill C-10 and Twitter Blue launches in Canada.

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Twitter opens up Spaces

Twitter addresses accessibility and layers on additional components to improve the Spaces experience.

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McD’s drops daily deals on Twitter

OMD activates a Canadian first for the QSR to drive digital engagement.

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Twitter recategorizes its suite of ad products

Nearly two dozen ad formats have been simplified to five categories, revealed along with a host of new features.

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Twitter and So.da start a new social ecomm project

Corus’ digital agency builds on a branded content partnership after finding that it helped drive lower-funnel metrics.

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What Twitter has learned from observing the top Canadian brands

From Bell to No Name, #TwitterNext’s Jamie Michaels shares what the top players say about the state of media.

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How Twitter plans to Run This Town

The indie film based on the life of an infamous Canadian mayor has entered into a unique partnership with Twitter.

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People Moves: Curate Mobile, Twitter Canada and more

Plus, as Influicity dives into the podcasting medium, it’s hired a new senior sales exec.

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Twitter Canada experiments with hiding replies

The new option would allow brands to cut down on replies that are potentially distracting from their “core message,” says MD Paul Burns.

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What Twitter’s election ad policy says about the digital landscape

The platform will ban political advertising during the pre-writ period legislated in Bill C-76, then catalogue ads during election period.

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Spotted! Twitter users battle for the iron throne in OOH

A real-time campaign from HBO and Twitter dominated Yonge-Dundas square, with Game of Thrones fans sharing their predictions.

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How auto brands stack up on Twitter

Which brands get the most mentions – and just how positive is the conversation?