Articles Tagged ‘Twitter Canada’

McDonalds Billboard

Spotted! McDonald’s broadcasts its breakfast message

The QSR took over a Yonge-Dundas Square digital billboard in Toronto to show real-time Tweets and drum up excitement for its all-day breakfast offering.

leanne gibson

Twitter Canada onboards new head of agency development

Leanne Gibson, former head of ad products and business operations at AOL Canada, will help the company work more closely with agencies to create effective campaigns.

hockeyShutterstock

Twitter partners with TSN and Sportsnet for hockey highlights

Through the platform’s Amplify program, users can share quick clips from the game featuring pre-roll ads of varying length.

Canadian Tire Carousel Ads

Twitter Canada unveils carousel ads

The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.

shutterstock_527715253 (1)

Canadians on Twitter love Toronto, Drake and Barack Obama

The social media platform compiled its year-end data. Some of the hottest Canadians include vlogger Lilly Singh, Deadpool star Ryan Reynolds, hip-hopper Drake and… suburban councillor Norm Kelly.

TwitterShutterstock

Re-tweets are the new autographs: study

Twitter’s first deep dive into sports trends on the platform found that its users are more open to brand partnerships, and that they’re more likely to visit the sports’ digital properties.

diveNetworkGreyCup

Twitter and Dive partner for Grey Cup

The partners worked on an in-game display unique to the game.

twitterShutterstock

Onward: What’s the advertising future of Twitter?

For many in the industry, the social networking platform has become the 5,000-pound blue bird in the room. But what can it do to pull advertisers in?

Twitter

Twitter to cut 9% of global workforce

Despite ad revenue gains the social media company announced the cuts as part of its third quarter financial results.

genieDietCoke

Diet Coke launches social gifting with Twitter Canada

The brand’s bid to give away bottles designed by Genie Bouchard saw 20 times the engagement compared to a typical tweet.

twitterShutterstock

Scotiabank goes live with Twitter

The financial institution will sponsor three live daily shows from the minds of business-focused Bloomberg.

KirstineStewart_1

Kirstine Stewart’s next move

The former Twitter VP has landed at entertainment media company Diply.

jaclynL

ICYMI: Twitter adds to sales team, Google says cool it with the mobile pop-ups

In case you missed it: Jaclyn Levesque has joined Twitter Canada, Google is set to penalize mobile pages with pop-ups and TSN mics-up its players this Sunday.

tragicallyHip2016

The impact of The Hip

Can you measure a feeling? IMI International has attempted to, compiling live and post-event data around last week’s iconic concert event.

jenniferHollett

Jennifer Hollett joins Twitter Canada

The former journalist and politician is heading news and government at the social media company.