Articles Tagged ‘Twitter’
Why Amex ran a ‘choose your own adventure’ on Twitter
The “Scenario Thread” ad unit had users guide Will Arnett through the highs and lows of getting ready to travel.
ICYMI: StackAdapt adds reporting for offline sales
Plus, Twitter grows its partner program and Mindshare picks up Media Agency of the Year honours from the Effies.
ICYMI: La Presse adds a new section on Sundays
Plus, Twitter introduces new user features and LinkedIn gives up on Stories.
ICYMI: Stingray goes international with Amazon
Plus, Snap launches new insights tool and Twitter teams up with Wealthsimple.
ICYMI: TikTok takes a shot at Stories
Plus, Rogers adds Disney+ memberships to plans, Sportsnet unveils National Bank Open broadcast schedule, and Discovery+ to launch in Canada.
ICYMI: Publicis Groupe buys CitrusAd
Plus, Twitter shuts down Fleets and Netflix tops SRG’s report.
NHL taps into hockey fans’ conversations on Clubhouse
The audio app is one way the league has been using social to help develop the younger side of hockey’s fanbase.
Spotted! Health Canada uses DOOH to drive discussion
In the first use of Twitter Billboard in Canada, Public Health is trying to trigger a national conversation around vaccinations.
Twitter users prefer contextually relevant ads: study
The findings from the independent study also indicate that Twitter users are willing to share data for personalization and choose mobile for their social media needs.
Increased ad revenues boost Twitter’s earnings
The platform predicts a “modest impact” for the rest of 2021 in the wake of Apple’s ATT rollout.
ICYMI: Twitter gets new brand safety certification
Plus, Facebook adds new monetization tools for creators and Bell Media and ICA open entries for IDEA contest.
Twitter and So.da start a new social ecomm project
Corus’ digital agency builds on a branded content partnership after finding that it helped drive lower-funnel metrics.
What’s on the horizon for Twitter Spaces and Clubhouse?
Even though traditional ad buying has not yet come to the live audio chat platforms, media buyers see the potential.
ICYMI: Metroland gets into parcel delivery, Twitter lets Fleets fly
Plus, Instagram’s Reels and Shop tabs get a home and a Bell Media radio station changes the frequency.
