Articles Tagged ‘Twitter’
Q3 roundup: Facebook, Alphabet and Twitter demonstrate big tech’s bounce back
The sore spot for some appears to be user growth, which rose early in the pandemic but has since slowed.
The verdict: How GMC used social to rethink a big reveal
Trade and auto shows were on the back burner, so the manufacturer rewrote its own playbook, down to the timeline.
Is your marcom keeping pace with the slowdown?
Twitter Canada tracks how brands are leaning into consumers’ new creative pastimes
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Amex Canada thinks ‘small’ with new Twitter series
The series is part of a broader campaign by Amex Canada to promote and help small businesses.
Reaching Canadians on their ’emojional’ rollercoaster
Twitter data finds feelings are running high and deconstructs how brands have evolved messaging to hit the right note
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Twitter to create special fan moments for WNBA, NHL
The platform will broadcast WNBA matches, while also letting fans cheer hockey players “in-arena.”
How #watchparties connect brands with consumers
Twitter draws avid audiences as viewership explodes around big-name TV shows and movies
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Lockdown #watchparties are keeping Canadians connected
Twitter Canada tracked big engagement during quarantine as viewership exploded around big-name properties
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Where are social media users getting their news from?
Plus, the Reuters Digital News Report breaks down which news brands Canadians consider trustworthy.
Twitter prepares for its return to live sports in Canada
A new feature will allow simulcast commentary from celebrity and media partners.
ICYMI: Elle Fictions and Max get a new owner
Plus, The Globe and Mail gets a digital honour and more.
ICYMI: Alex Panousis joins NABS national board
Plus, Pinterest ups its functions for boards and Twitter asks users to re-consider their language.
Late March saw Twitter ad rev fall 27% year-over-year
Users surged for the platform, but the income generated by ads ran almost inverse to this lift.
Even as Twitter usage surges, ad revenue is taking a hit
Daily active users are up 8% from last quarter, but Twitter says there will be impacts on projected revenue, as well as expenses and headcount.
ICYMI: New story-like formats emerge, Transplant debuts with a bang
Plus, the Canadian Premiere League takes to TikTok.
