Articles Tagged ‘Twitter’

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CBC reaches 1.4 million for Junos across multiple platforms

Steven Page and Barenaked Ladies bring a peak audience of 1.5 million for their Hall of Fame induction.

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TD sponsors Junos first Twitter stream

The stream sponsorship represents another expansion of TD’s relationship with the Junos.

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Inside Wendy’s all-in Big Brother strategy

On top of in-show integrations, the QSR will be the first to try out a new Twitter Moments ad product.

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Twitter adds new user bookmark tool

A new tool lets users create a less-public archive for posts.

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ICYMI: National Post adds new financial features

Plus, Vice and W5 get ready to go live while Much gets the broadcast rights to the Brit Awards.

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Let’s Talk, Canada 150 are 2017 Twitter successes

Bell’s mental health social media push pays off with a nod on Twitter’s most-tweeted ranking.

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Starbucks goes to the bots on Twitter

It’s the first Canadian QSR to create a Twitter chatbot, which is all about driving good deeds.

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Twitter rolls out 280 characters for all

During the test period, the social media company reported that engagement went up for longer Tweets.

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Twitter leans into sports for first TV buy

The social media company’s first TV spot is adapted from the U.S. but aims straight for our love of hockey.

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Canada to test Facebook’s political ad transparency tools

The company’s announcement follows concerns over foreign influence on the 2016 U.S. federal election.

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ICYMI: Twitter tweaks ad transparency policy

Plus, Canada is a nation of “binge racers” and more curling coverage comes to CBC Sports.

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Twitter’s new video ads positioned for brand safety

The social platform teams with GroupM in Canada on new pre- and mid-roll options.

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Twitter to test longer tweets to drive engagement

The social media platform is experimenting with 280-character tweets, which it hopes will get more people tweeting.

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Social networking continues to rise: study

The MTM’s newest study found that social networking has not plateaued just yet, and usage is almost even on desktop and mobile.

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Twitter reveals most tweet-worthy shows in Canada

The social media company has taken a deep-dive into how Canadians use the platform when in front of the tube — and what window advertisers have to reach them while they’re at it.