Articles Tagged ‘Ubisoft’

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Spotted! Ubisoft turns your phone into a sword

How the company used mobile tech and social community building to promote a new game to a mass audience.


Spotted! Ubisoft hacks an interactive home

The game maker hosted fans at an interactive home tour, then invited online users to tamper with the results.


Shaftesbury and Ubisoft partner on digital series

As part of an initiative to promote STEM-centric learning, the company revealed its new linear and digital series at an event held at its new Toronto HQ.


Ubisoft spies new doc with Vice Canada

The new two-part branded series seeks to reach a male millennial audience that over-indexes on ad-blockers.

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Ubisoft brings Raving Rabbids to life in Quebec

Ubisoft Canada is expanding its Raving Rabbids universe with a venture into live interactive experiences.


Ubisoft and SickKids win big at the AToMiC Awards

The brands and their agencies, Publicis and JWT, took home top honours at last night’s award show.


Space hits play on branded content

Ubisoft’s Assassin’s Creed Unity game is getting its own 30-minute special on the channel’s Innerspace show.


Bleublancrouge calls on TubeMogul for programmatic video

The deal with the programmatic video company brings the agency a step closer to linking TV and digital video planning.


Disney XD orders Gaming Show (In My Parents’ Garage)

The new show features a hands-on look at videogames for kids.


Garnier shows off its moves

The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.

Ubisoft Dance

Ubisoft brings Just Dance to Canadian universities

The videogame company is using an experiential event to help introduce the brand to campuses across Canada.

Just Dance 4 Activation- Calgary1

Just Dance 4 boogies with Bieber

The Ubisoft game is popping up at the pop star’s Canadian dates to promote its latest launch.


Ubisoft strums real guitars on tour

The developer targets music lovers for its latest release, Rocksmith, which uses real guitars as controllers.


So You Think You Can Dance Canada adds five sponsors

The Bell Media show sashays into season four with a new slate of partners, including Chevrolet and McDonald’s.