Articles Tagged ‘UM Canada’
Sobeys’ social-first contest invites picnickers to like national pride
The contest is a part of Sobeys summer campaign, “So Canadian,” which spans a range of social and digital tactics.
PHD Canada names Cory Peters chief media officer
In this newly created role, Peters is mandated to strengthen PHD’s connected approach and deliver results-driven strategies.
Cannes Lions 2025: The Media Young Lions and Marketer shortlisters revealed
A total of 29 Canadian teams across seven categories were nominated this year.
Spotted! Reese’s Puffs partners with Gen Z artists to reach Gen Z consumers
The brand’s latest campaign features a Toronto streetcar takeover, an updated jingle and a streetwear collection.
Robin LeGassicke promoted to chief transformation officer at Cairns Oneil
In her new position LeGassicke will lead the agency’s specialty data, programmatic and search teams.
Why Amex is making a bigger bet on social platforms
The brand’s latest campaign aims to attract small business owners.
Boston Pizza to give away free pizza in Edmonton, despite finals loss
The initiative is part of a broader campaign that launched before the playoffs began.
IPG Mediabrands reveals trends that could dominate marketing
Smaller communities are expanding as the country’s population grows, creating potential opportunities for the OOH business.
Sobeys is sending motivation to Canadian Olympians
The grocer hopes to bring people together with a microsite that will house inspirational messages sent to Team Canada.
Spotted! Reese’s takes to the (virtual) streets with its caramel cup
The Hershey’s Canada chocolate brand highlights Reese’s Big Cup with Caramel two CGI social videos dripping with gooey caramel.
Shelley Smit named CEO of IPG Mediabrands Canada
Smit is replacing a departing Graham Moysey, with Ben Seaton stepping into her role as CEO of UM Canada.
UM Canada cleans up and gives back on Impact Day
In addition to supporting local communities, the program has also resulted in $500,000 in donated media for BIPOC-owned businesses over four years.
UM picks up media AOR duties for Upfield
The agency will lead efforts for a portfolio that includes Becel, Flora, ProActiv and Country Crock.
UM Canada picks up FanDuel’s media business
The agency has been tasked with raising the sportsbook’s profile, taking over the account from Horizon.
Spotted! Boston Pizza changes its name to troll the Bruins
A billboard supporting the Maple Leafs is one example of real-time executions in the restaurant’s “Fanalytics” campaign.
