Articles Tagged ‘UM Canada’

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Which agencies are most competitive in pitches?

The latest debrief from RECMA puts UM Canada among the 16 agencies that performed the best globally over the last three years, and Initiative as the top agency network.

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A Canadian POV on global digital trends

UM’s Dennis Truong explains how four forces could take shape in Canada and the implications for media planners and buyers.

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UM, Cossette Media and Touche lead RECMA’s Canadian ratings

Despite the challenges of 2020, the report also reflects a healthy media-buying landscape.

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Twitter to roll out NFL content with Boston Pizza

The restaurant and sports bar chain wants to attract second-screening football fans with six-second pre-roll ads.

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COMB adds four new board members

Touché’s Karine Courtemanche will serve again as chair of the board, and 12 other board members have returned for the term.

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Matt Ramella promoted at IPG

The digital VP joins the Canadian executive leadership team in his new role.

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CBS upfront 2016: equal parts comedy, drama

UM Canada’s Julie McMillan on how Big Bang is factoring into the network’s schedule, its first in 16 years without a CSI series.

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FOX upfront 2016: A focus on cult remakes

UM’s Julie McMillan (pictured) on FOX’s new slate of film-to-TV reboots and the return of comedy favourites.

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More comedy, fewer heroes: upfront wish list

The genres MiC‘s upfront bloggers want to see highlighted, and the gaps Canadian broadcasters have to fill, ahead of this week’s U.S. upfronts.

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Scotiabank adds to media team

Gah Yee Won and Ryan Van Dongen have both joined the financial company’s global team.

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Seeing into the future: CMDC predictions for 2016

The heads of media agencies V7 International, MEC, PHD and UM on what to expect in the new year.

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Blog: 2D storytelling is so 2014

Ryan Van Dongen, director of connection and innovation is live from Cannes, explaining the big deal about SnapChat and Facebook’s short-term plans for 360 video.

Facebook Instant Articles

Industry reaction to new Facebook launch

UM’s Matt Ramella and Ignition Factory’s Nick Barbuto analyze the potential of Instant Articles, the new publisher-friendly release from Facebook.