Articles Tagged ‘UM Canada’

CanadianTireSpiritTree

The year’s best: MiC and strategy’s top picks

The MiC and strategy editorial team list their favourites from the Canadian advertising and mediaverse in 2011.

AmericanHorrorStory

MiC’s Most Clicked 2011: Rogers Media brings FX to Canada

As 2011 comes to a close, Media in Canada is counting down the stories that got the most notice this year.

Mastercardvault

MasterCard makes Toronto ‘Priceless’

The credit card co expands its classic campaign with city-wide giveaways for members.

TerraNova

Fall TV: Hits and misses

Senior media execs give MiC their take on the winners and losers of the new season.

PeterMears

Day in the Life: Peter Mears of Mediabrands

MiC takes in the media co’s annual summer party in the kick-off to this exclusive video series.

DietCoke

In a TIFF: Diet Coke launches an ‘extraordinary’ look

The beverage brand will be using the festival to introduce its new voice to Canadians.

Danyka and award

The Verdict: Coca-Cola Covers

Launched with the goal of connecting with teens, the campaign garnered four times more hits than expected.

tv

Rogers Media brings FX to Canada

MiC asks media agency execs to weigh in on the deal, which aims to beef up the channel’s Canadian content.