Articles Tagged ‘UM Canada’


Day in the Life: Peter Mears of Mediabrands

MiC takes in the media co’s annual summer party in the kick-off to this exclusive video series.


In a TIFF: Diet Coke launches an ‘extraordinary’ look

The beverage brand will be using the festival to introduce its new voice to Canadians.

Danyka and award

The Verdict: Coca-Cola Covers

Launched with the goal of connecting with teens, the campaign garnered four times more hits than expected.


Rogers Media brings FX to Canada

MiC asks media agency execs to weigh in on the deal, which aims to beef up the channel’s Canadian content.